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Fujiya Co. Ltd.

Store in Ginza, Tokyo
Native name	株式会社不二家
Company type	Public K.K.
Traded as	TYO: 2211
Founded	June 30, 1938; 86 years ago (1938-06-30)
Founder	Rinemon Fujii
Headquarters	Tokyo, Japan
Area served	Japan
Key people	Kensuke Yamada [jp] (Chairman) Nobuyuki Kawamura [jp] (President)
Owner	Yamazaki Baking Bandai Namco Holdings (1.93%)

Fujiya Co. Ltd. (株式会社不二家, Kabushiki Gaisha Fujiya) (TYO: 2211) is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama.

Fujiya is credited with introducing the Christmas cake to Japan.

In 2016, the company opened its first store outside Japan in Taipei, Taiwan.

Mascot

Fujiya's mascot is Peko-chan, a girl in pigtails licking her lips. Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.

2007 ingredients scandal

In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.

References

1. "取締役・監査役". Retrieved 2024-01-07.
2. ^ "Wait, don't eat that: candy scandal stuns Japan". International Herald Tribune. 2007-10-31. Archived from the original on 2007-10-31. Retrieved 2008-12-29.
3. "The Strawberry On Top – The Rise of Japan's Famous Christmas Cake". Arigato Travel. 2020-12-15. Retrieved 2022-01-14.
4. "FUJIYA不二家洋菓子專賣店登台 12/31開幕". ETtoday. 2016-12-27. Retrieved 2020-04-03.
5. ^ "Comm-oddities: Japanese bakery head quits over use of expired milk, eggs". CBC News. 2007-01-15. Archived from the original on 2008-02-03. Retrieved 2008-12-29.

External links

• Media related to Fujiya at Wikimedia Commons
• Fujiya - Official website (Japanese)
• Fujiya restaurants - official site (Japanese)

• Retail companies based in Tokyo
• Food and drink companies based in Tokyo
• Japanese brands
• Confectionery companies of Japan
• Restaurants in Japan
• Food and drink companies established in 1910
• Retail companies established in 1910
• Restaurants established in 1910
• Companies listed on the Tokyo Stock Exchange