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Philippe J.S. De Brouwer (born 21 February 1969) is a European investment and banking professional as well as academician in finance and investing. As a scientist he is mostly known for his solution to the Fallacy of Large Numbers (formulated by Paul A Samuelson in 1963) and his formulation of the Maslowian Portfolio Theory in the field of investment advice (and annex theory Target Oriented Investment Advice).

He worked mainly in Belgium, Ireland and Poland, where he currently lives. He is associated to the University of Warsaw and has a collaboration with the Vlerick Business School, while working in risk management for a large banking corporation.

Theories and other notable publications

The solution to the Fallacy of Large Numbers (2001)

The ``Fallacy of Large Numbers`` as formulated by Paul A. Samuelson in 1963. This is a very important and fundamental paradox in investment advice. Indeed, financial advisers typically advice risky investments for longer time horizons. So that if one for example has an investment horizon of one year typically only cash and cash-like assets are advised. Shares (that are much more risky) are typically advised if the investment horizon is longer (depending on the country culture this is between 3 and 15 years). This seems to make sense, if one has 10K and wants to buy something of 10K on short term, investing in equities is risky as it would not be uncommon to lose 10% on such portfolio on a horizon of one year. The last few hundred years of capitalist history learns us that on longer horizons the probability that equities have a negative return is much lower. Therefore investment advisers will not advice equities on one year but on ten year it might be acceptable. This paradigm is fundamental to all investment advice, but in 1963 Samuelson wrote a short paper arguing that it is not rational to compound a mistake or in other words that "unfairness can only breed unfairness", meaning that it is not rational to accept a series of bets when one would not accept one of the atomic bets (if one is a utility optimizer).

This paradox was an important problem for every investor, investment advisor and academic that took his responsibility serious. The question if the rule of thumb that every advisor was using was a good one or not was open. Philippe De Brouwer published solved this puzzle and published a simple solution in 2001.

The counter-example was based on an asymmetrical utility function. To some extent it can be argued that the utility function used by De Brouwer and Van den Spiegel was a simplified version of what Harry Markowitz describes in his 1952 paper "The Utility of Wealth". The utility function has a kink in the actual wealth and decreases faster for losses than it increases for profits. It seems that with such utility function it is actually natural to "accept a series of bets while one should be rejected". More profoundly this seems to be the natural shape for the utility function of a loss averse investor. Adding this to the fact that all investors are loss averse, this result is to be considered as an important step in responsible investment advice.

Maslowian Portfolio Theory (2009 and 2011)

Once the Fallacy of Large Numbers falsified, Philippe De Brouwer could further investigate investment advice and try to come up with a coherent framework for investment advice. Till then the only available theory was Markowitz "Mean Variance theory". The model is a simply MCDA (Multiple-criteria decision analysis heuristic). The idea is that selecting the optimal asset mix (aka "portfolio") one needs to optimize two functions: minimize "risk" and maximize "expected return". Because there will be no portfolios that has both the highest expected return and the lowest risk there is not one but rather an infinite set of "solutions" (not dominated solutions, mostly referred to as the "efficient frontier"). This means that there needs to be another principle to select one. Typically one uses a quadratic utility function ${\displaystyle U=U(\sigma ,R)}$, usually simplified to ${\displaystyle U=R-\lambda \sigma ^{2}}$. While theoretically appealing for its consistency and logical coherence, in practice it is not easy to estimate the parameter ${\displaystyle \lambda }$. This is, according to Prof. De Brouwer because (a) volatility is not even a risk measure, (b) the utility function is wrong and (c) the concept of one utility function (as opposed to one per investment project) does not even exist. Therefore, practitioners do not use this utility function at all but simply try to determine a "risk profile", which should be something as the "desired ${\displaystyle \sigma }$ for that investor". This non-existent concept is the determined with the most primitive MCDA method, the Weighted sum model.(see and

Taking a step back one will notice that the approach as presented in the mean variance theory is ignoring life-goals and hence can make sense for investors that are so rich that they never have to worry about subsistence and hence can consider money as the only life-goal. De Brouwer proposes to start from human needs. As a starting point he uses Maslow's hierarchy of needs, but he recognizes many critics and criticisms but concludes that what they all have in common is that human needs are separate mental accounts (are independent and each of them has is important if not fulfilled). This observation becomes the key to Maslowian Portfolio Theory, which might be summarized as "investors who save to fulfil non-monetary life-goals should use a separate portfolio for each investment goal". These portfolios should be optimized with a coherent risk measure taking into account the parameters from that goal (such as acceptable risk level, investment horizon, savings pattern, usage pattern). De Brouwer develops a theory "Target Oriented Investment Advice" that provides the mathematical framework. necessary to put this theory into practice.

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Other contributions

Noteworthy is De Brouwer's effort to make help practitioners understand the concept and importance of coherent risk measure (see eg.) and his contributions to apply theory into practice via risk management in financial institutions (see eg.)

Practitioner in banking and investments

Prof. De Brouwer worked for Deutsche Bank, P&V Assurances, Fortis, KBC Bank, Royal Bank of Scotland and HSBC

He became CEO of Warta TFI and Warta Asset Management in 2004 (see, and )

Other offices held or holding:

• Philippe De Brouwer is member of the supervisory board of the "AGH University of Krakow"
• Member of the Patronage Council of The Economic University of Krakow

Honorary Consul for Belgium with bailiwick Malopolskie and Podkarpacie

On 27 April 2017 the Belgium honorary consulate of Belgium was re-opened with Philippe De Brouwer as honorary consul. Honorary consuls of Belgium are entrusted with the fiduciary care of wellbeing of Belgian nationals abroad and can be a first contact point in case with travel related or other problems.

References

1. Samuelson, P.A., `Risk and uncertainty: A fallacy of large numbers`, Scientia, 1963
2. De Brouwer, P., and F. V.d. Spiegel: "The Fallacy of Large Numbers Revisited: The construction of a utility function that leads to the acceptance of two games, while one is rejected.", Journal of Asset Management, 2001, 1 (3), pp. 257–266. DOI: https://dx.doi.org/10.1057/palgrave.jam.2240020
3. Markowitz, H.M. (1952): "The utility of wealth", Journal of Political Economy, 60, 151--158
4. Kahneman, D., Knetsch, J. L., & Thaler, R. H. (1990). Experimental tests of the endowment effect and the Coase theorem. Journal of political Economy, 1325-1348.
5. De Brouwer, P. (2012). "Maslowian Portfolio Theory: A Coherent Approach to Strategic Asset Allocation", ASP, Brussels.
6. Marinelli, N., & Mazzoli, C. (2011). An Insight into Suitability Practice: Is a Standard Questionnaire the Answer?. In Bank Strategy, Governance and Ratings (pp. 217-245). Palgrave Macmillan UK.
7. De Brouwer, P. (2012). Maslowian Portfolio Theory: A Coherent Approach to Strategic Asset Allocation, ASP, Brussels, chapter 9
8. Maslow, A.H. (1943): "A Theory of Human Motivation", Psychological Review, 50, pp. 370--396
9. De Brouwer, P. (2012). Maslowian Portfolio Theory: A Coherent Approach to Strategic Asset Allocation, ASP, Brussels, chapter 4
10. De Brouwer, P., (2010) "Maslowian Portfolio Theory", Journal of Asset Management, 9 (6), pp. 359–365. DOI: https://dx.doi.org/10.1057/jam.2008.35
11. De Brouwer, P. (2011): "Target Oriented Investment Advice", Journal of Asset Management, 30 June 2011, DOI: https://dx.doi.org/10.1057/jam.2011.31
12. De Brouwer P. (2016): "The Importance of Thinking Coherently for Strategic Asset Allocation", Journal of Advances in Management Sciences & Information Systems, Vol 2. 2016, DOI: https://dx.doi.org/10.6000/2371-1647.2016.02.03
13. De Brouwer P. (2016): "Risk Management for Project Finance", Published in "Projekty Finansowy", 2016, ed. M. Postula and R. Cieslik, pp. 231–298, Difin, Warsaw.
14. "Bio". Philippe De Brouwer.
15. Rzeczpospolita (6 July 2004). "Rynek Kapitalowy". No. 156 (6839). pp. B5.
16. Parkiet (14 July 2004). "Zmiana Wladza w Warta TFI". Parkiet.
17. Gazeta Finansowa (17–23 July 2004). "Philippe De Brouwer nowy prezes zarzadu Warta Asset Management".
18. Gazeta Bankowa (15 May 2005). "KBC TFI jest liderem na Polskim rynku i zamerza nim pozostac".
19. https://www.agh.edu.pl/o-agh/wladze/rada-uczelni
20. https://uek.krakow.pl/uniwersytet/wladze/rada-patronacka
21. "Zaprzysiężenie Konsula Honorowego Królestwa Belgii - Podkarpacki Urząd Wojewódzki w Rzeszowie".
22. "Konsulaty - Kraków Otwarty Na Świat".

External links

• Official website
• the pages of the honorary consulate of Belgium in Krakow

• 1969 births
• Living people
• Belgian financial businesspeople
• Belgian academics
• Academic staff of the University of Warsaw