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Phoenix Beverages Group

Formerly	Mauritius Breweries Ltd (MBL)
Company type	Public
Traded as	SEM: MBL
Industry	Beverage
Predecessor	Phoenix Camp Minerals Limited (PCM), Mauritius Breweries Ltd (MBL)
Founded	9 September 1960
Headquarters	Pont Fer, Vacoas-Phoenix, Mauritius
Area served	Mauritius
Key people	Bernard Theys (CEO) Arnaud Lagesse (Chairman)
Products	Beers (Phoenix, Blue Marlin, Gister), wines and spirits, soft drinks (Eski, Coca-Cola, Sprite, Pearona, Cidona...), table water (Crystal)
Production output	2.44 million hectolitres of alcoholic and non alcoholic drinks
Total assets	Rs 9.048 billion
Number of employees	1,750+ (2023)
Subsidiaries	Phoenix Beverages Overseas Ltd, The (Mauritius) Glass Gallery Ltd, Phoenix Réunion SARL
Website	www.phoenixbeveragesgroup.mu

Phoenix Beverages is the largest brewery in Mauritius. Their Phoenix Beer (lager) is widely distributed on the island and is exported to Europe, Australia, Reunion Island, Madagascar, etc. The company also has connections with the Guinness Brewery and is listed on the Stock Exchange of Mauritius. They have three plants in Mauritius, PhoenixBev Brewery Plant, PhoenixBev Carbonated Soft Drinks Plant and PhoenixBev Stills Plant. They also have a plant in Reunion Island known as Edena Boissons.

History

The Millenium Pillar (1999-2022)

‘The Millennium Pillar’ was an initiative aimed at enhancing the cityscape of Vacoas-Phoenix by erecting a magnificent statue at its bustling roundabout, colloquially known as the “ Rond-Point La Bière.” The Phoenix Millennium Pillar was a captivating piece of art originally crafted by the talented Hungarian artist, Ms. Zsuzsanna Szemok, with Mr. Pierre Lagesse serving as the project’s architect. The sculpture depicted the Vacoas tree, complete with its roots and a trunk adorned with basalt, mirroring the tree’s leaves. At its pinnacle stood a bronze rendition of a nascent Phoenix. The bronze casting was executed by Forges Tardieu foundry, while the supporting tree structure was constructed by General Construction. This monumental stele, standing 10 meters tall and spanning a meter in width, was erected in 1999 to commemorate the transition from 1999 to the year 2000 and the 35th anniversary of Vacoas/Phoenix’s elevation to a municipality. It was officially unveiled on September 23, 1999. Today, a segment of the sculpture, particularly the Phoenix, graces the entrance of Phoenix Beverages Limited.

La Statue de la RenaiSenses (2022-present)

After more than three years of relentless effort, the new Phoenix statue emerged, paying tribute to the initiatives outlined in Phoenix Beverages Group’s sustainable development plan. This artistic masterpiece was conceptualised and curated by ZeeArts, in collaboration with Indian and Mauritian artists, Kishor Kanta and Vick Shibdoyal, respectively. The project also garnered support from Phoenix Beverages Group’s welding team, Luxconsult as the engineering consultants, and Transinvest for the groundwork at the roundabout. Named as ‘The Statue of RenaiSenses’ or ‘La Statue de la RenaiSenses’, this sculpture powerfully encapsulates the timeless cycle of rebirth embodied by the Phoenix. Its design was meticulously crafted to exude dynamism. It stands as a profoundly contemporary, captivating piece, rooted in a recycling concept for all its constituent materials. Its composition is distinct, ingeniously integrating salvaged metals and spare metallic parts from Phoenix Beverages Group’s old bottling lines. Instead of being discarded, these materials were repurposed, promoting a sustainable economy through waste upcycling practices. Now proudly perched on the roundabout that once housed the ‘Millennium Pillar’, this stunning ten-meter statue fills the residents of Vacoas-Phoenix with immense pride.

Corporate history

• 1931 - The company is incorporated as Phoenix Camp Minerals Limited (PCM)
• 1953 - Signature of their bottling agreement with Coca-Cola
• 1960 - Creation of Mauritius Breweries Ltd (MBL)
• 1963 - Inauguration of brewery
• 1991 - Creation of the (Mauritius) Glass Gallery Ltd to recycle glass waste
• 1993 - MBL is listed on the Stock Exchange of Mauritius
• 2003 - Change of name of MBL to Phoenix Beverages Ltd (PBL)
• 2008 - Fusion of PBL and PCM
• 2014 - PBL acquires the Eski soft-drink company and also begins wine bottling operations
• 2015 - Signature of bottling agreement with Schweppes International for Orangina
• 2016 - Acquisition of Edena SA (incorporated in Réunion Island)
• 2021 - Change of name of Koté Vins & Spirits to PhoenixBev Wines & Spirits
• 2021 - Launch of PhoenixEarth Initiative
• 2022 - Setting up of Manawa Craft Brewery Plant in Phoenix
• 2022 - The company starts to take steps to reduce its carbon footprint. Switches to green energy.
• 2024 - PBL acquires 28.15% shares in African Originals (incorporated in Kenya)

Products

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Product history

• 1931 - Launch of Phoenix Camp Minerals: Sparkling Aerated Water
• 1956 - Launch of Fanta
• 1963 - Launch of Phoenix beer
• 1964 - Launch of Stella Pils beer
• 1965 - Launch of Sprite soft-drink
• 1975 - Launch of Guinness stout
• 1976 - Launch of Crystal table water
• 1979 - Launch of Pearona
• 1986 - Launch of Diet Coke
• 1988 - Launch of Malta Guinness
• 1989 - Launch of Blue Marlin beer
• 1990 - Launch of Appletiser
• 2005 - Launch of Phoenix Special Brew beer
• 2008 - Launch of Phoenix Fresh beer
• 2014 - Acquisition of Eski soft-drink brand
• 2015 - Launch of GR8 wine
• 2016 - Launch of Gister Premium beer
• 2017 - Launch of Fuze Tea
• 2017 - Launch of 5Alive Pulpy juice
• 2020 - Relaunch of Cidona
• 2020 - Launch of Phoenix Beer Keg 5L
• 2022 - Launch of Manawa craft beer
• 2022 - Launch of Phoenix Panaché
• 2023 - Launch of Salitos

Phoenix Beer

Phoenix Beer began production in 1963. On August 26, 1963, Phoenix Beer was officially launched. The inaugural tasting was conducted by Head Brewer Roger Blasco, a man deeply passionate about brewing. At the time of its inauguration, the factory employed 40 individuals with the aim to produce 35,000 hectolitres of beer annually. In the very first year, 30,000 hectolitres were produced.

Journalists remarked that his dedication to beer was so profound that he could have spent his entire life in the brewery. Once brewed, the beer was bottled in ‘Chopine’ (35 ml) and bottles (75 ml) formats, sealed with a cap, and distributed to retailers across the island.

Phoenix Beer has an ABV of 5%, and is described as a "golden lager" by the manufacturers. Their malted spring barley comes from Australia and Europe. The beer is sold in 650 ml (23 imp fl oz; 22 US fl oz) and 330 ml (12 imp fl oz; 11 US fl oz) bottles and 330 ml (12 imp fl oz; 11 US fl oz) cans. It is also available in draught at local resorts and restaurants.

Phoenix also produces two strong lager style beers. One called Blue Marlin; the other Phoenix Special Brew. They brew Guinness Foreign Extra Stout under licence.

History behind the name

History dates back to 1845 in Mauritius, where a sugar estate named Phoenix was established at the confluence of two rivers: the Mesnil and Rivière Sèche. The estate derived its name from the endemic palm trees found exclusively in Mauritius and Réunion Island, bearing a resemblance to the Phoenician palm. Phoenix Sugar Estate, under the stewardship of Henry Barlow, clinched a gold medal for its premium quality sugar. However, due to a financial downturn, the sugar mill ceased operations in 1874. By 1880, Phoenix Sugar Estate merged with Trianon Sugar Estate, leading to the transfer of all sugarcane plantations to the latter. The 1892 cyclone wreaked destruction of the Trianon Sugar Estate, leaving the sugar mill building bereft of its machinery and ultimately leading to its demolition. The Phoenix region was named in homage to the sugar mill’s name. It was only later that the brewery was established in Phoenix, attributed to its favourable climatic conditions, strategic location for island-wide product distribution, and water supply. Thus, the beer was named after the city’s rich history, drawing inspiration from both the mythical bird and the Phoenician palms. Just as the sugar was adorned with gold medals, the beer garnered multiple accolades and stands today as a staple brand in the heart of Mauritians.

Awards

See also

• Beer in Africa

References

1. "Company Snapshot Information - Code". Stock Exchange of Mauritius. Retrieved 22 December 2015.
2. ^ https://phoenixbeveragesgroup.mu/assets/report/2023/Annual-reports/PhoenixBev_IAR_20231127_annual_report_1.pdf. {{cite web}}: Missing or empty |title= (help)
3. "The Stock Exchange of Mauritius". The Stock Exchange of Mauritius. Retrieved 2012-07-11.
4. "Sustainable development: Phoenix Beverages takes action – Mauritius News". mauritiushindinews.com. Retrieved 2022-09-26.

External links

• Phoenix Beverages Group website

• Companies listed on the Stock Exchange of Mauritius
• Drink companies of Mauritius
• Breweries of Africa
• Food and drink companies established in 1960
• 1960 establishments in Mauritius
• Coca-Cola bottlers