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Pocket Coffee is a brand of the Ferrero company for a chocolate confectionery, sold internationally. First marketed in Italy in 1968, each Pocket Coffee is an individually wrapped shell of dark chocolate containing liquid espresso. As with Ferrero's Rocher, Mon Chéri, and Raffaello, production limits sales from November to April.
William Salice, assistant to Ferrero's owner, Michele Ferrero, conceived the product in the early 1960s after noticing no bars at Italy's then relatively new Autogrills, a proprietary eponym synonymous with Italian highway rest stops. Ferrero conceived a product for anyone working long hours, e.g., truck drivers. Michele Ferrero conceived the slogan: "the energy of chocolate and the charge of coffee".
Pocket Coffee is sold widely in Italy, with Ferrero headquarters in Alba, Piedmont; Germany is the second largest market. In the 70's it was easily available in shops in France as well.
For many years, it was difficult to obtain Pocket Coffee outside Europe but, the product is available online and in certain major food markets.
National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). "Chapter 4: Potassium: Dietary Reference Intakes for Adequacy". In Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). Dietary Reference Intakes for Sodium and Potassium. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). pp. 120–121. doi:10.17226/25353. ISBN978-0-309-48834-1. PMID30844154. Retrieved 2024-12-05.
Opened Pocket Coffee
