| "Prada" | ||||
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| Single by 24kGoldn and Lil Tecca | ||||
| from the album El Dorado (Deluxe) | ||||
| Released | October 8, 2021 | |||
| Length | 2:31 | |||
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| 24kGoldn singles chronology | ||||
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| Lil Tecca singles chronology | ||||
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| "Prada" on YouTube | ||||
"Prada" is a single by American singer 24kGoldn and American rapper Lil Tecca, released on October 8, 2021. It was produced by Cxdy, Humblebee, OVRCZ and Taz Taylor.
Background
The artists first performed the song at the Governors Ball Music Festival in September 2021, prior to releasing it on October 8. In an interview with Hypebeast, 24kGoldn spoke about the collaboration process:
It was very natural, he was working on We Love You Tecca 2 with Internet Money and Taz, they told me pull up come catch a vibe. We ended up banging out two of them, and this is the one I fuck with the most, so I decided to put it out. Tecca had a great verse, he bodied his verse, I did my thing on there like always, and I think it came together really really nice.
Composition
24kGoldn explained the meaning behind the song in the aforementioned interview:
At first glance, it's safe to assume it's about Prada, but really the underlying message is about confidence, growth, and change. They not gonna fuck with you when you down, but they gonna fuck with you when you up, and how I dealt with that, how Tecca dealt with that.
The song mentions getting "guala" and spending it. In the chorus, 24kGoldn sings "Prada, that's on my shoes, that's on my shirt, that's on my collar / I hit it once, ain't hit her back 'cause I'm a baller".
Music video
The music video was directed by John Tashiro and released alongside the single. It takes place in a shopping mall. Dressed exclusively in Prada, the artists are seen pulling stunts, such as leading a group of teenagers on a quad bike, and being chased by the mall's security.
Charts
| Chart (2021) | Peak position |
|---|---|
| Canada (Canadian Hot 100) | 71 |
| New Zealand Hot Singles (RMNZ) | 18 |
References
- Nazareno, Mia (September 25, 2021). "5 Best Moments From Day 1 of Governors Ball 2021". Billboard. Retrieved August 2, 2023.
- ^ Chen, Kirsten (November 9, 2021). "Exclusive: 24kGoldn and Lil Tecca Share BTS for 'Prada' Music Video". Hypebeast. Retrieved August 2, 2023.
- ^ Callas, Brad (October 8, 2021). "Lil Tecca Joins 24kGoldn for New Song and Video "Prada"". Complex. Retrieved August 2, 2023.
- Marie, Erika (October 8, 2021). "24kGoldn & Lil Tecca Take Over The Mall In "Prada" Visual". HotNewHipHop. Retrieved August 2, 2023.
- "24kGoldn Chart History (Canadian Hot 100)". Billboard. Retrieved August 2, 2023.
- "NZ Hot Singles Chart". Recorded Music NZ. October 18, 2021. Retrieved August 2, 2023.
| 24kGoldn | |
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| Studio album | El Dorado (2021) |
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| Featured singles |
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| Lil Tecca | |
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| Discography | |
| Studio albums |
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| Singles |
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| Featured singles | |