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Pride Is the Devil

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2021 song by J. Cole and Lil Baby

"Pride Is the Devil"
Song by J. Cole and Lil Baby
from the album The Off-Season
Length3:38
Label
Songwriter(s)
Producer(s)T-Minus
Audio video
"Pride Is the Devil" on YouTube

"Pride Is the Devil" (stylized as "p r i d e . i s . t h e . d e v i l") is a song written and performed by American rappers J. Cole and Lil Baby. Produced by T-Minus, it was released on May 14, 2021, as part of the former's sixth studio album, The Off-Season.

Production and composition

The song is produced by T-Minus and samples Aminé's "Can’t Decide" from his 2020 album Limbo, also produced by T-Minus. It is the first collaboration between Cole and Lil Baby, after the two appeared together in 2019 for Dreamville's recording sessions for the compilation album Revenge of the Dreamers III.

Critical reception

Variety's Brandon Yu said Lil Baby's feature was a standout appearance on the song. Carl Lammare of Billboard also mentioned Lil Baby's feature on Drake's "Wants and Needs" and Cole's "Pride Is the Devil" in 2021 saying he "floated on both tracks, most notably the latter, where he solidified his standing as one of rap's premier stars."

Commercial performance

Upon its first week of release, "Pride Is the Devil" debuted at number 7 on the US Billboard Hot 100 along with three other tracks from the album, making Cole the third artist to debut four songs in the top ten.

Awards and nominations

Year Organization Award Result Ref.
2022 Grammy Awards Best Melodic Rap Performance Nominated

Charts

Weekly charts

Weekly chart performance for "Pride Is the Devil"
Chart (2021) Peak
position
Australia (ARIA) 15
Canada (Canadian Hot 100) 10
Lithuania (AGATA) 45
New Zealand (Recorded Music NZ) 8
Sweden (Sverigetopplistan) 59
UK Singles (OCC) 15
US Billboard Hot 100 7
US Hot R&B/Hip-Hop Songs (Billboard) 5

Year-end charts

Year-end chart performance for "Pride Is the Devil"
Chart (2021) Position
US Hot R&B/Hip-Hop Songs (Billboard) 76

Certifications

Certifications for "Pride Is the Devil"
Region Certification Certified units/sales
Australia (ARIA) Platinum 70,000
United Kingdom (BPI) Silver 200,000
United States (RIAA) 2× Platinum 2,000,000

Sales+streaming figures based on certification alone.

References

  1. Skinner, Tom (May 13, 2021). "J. Cole reveals tracklist and producers for new album 'The Off-Season'". NME. Retrieved May 15, 2021.
  2. "Here's Why J. Cole & Lil Baby's "Pride Is The Devil" Sounds Like Aminé's "Can't Decide"". Genius.
  3. "🥶🌎💧🔊 #ROTD3 #Dreamville 📷 @feltonamus". Instagram. January 22, 2019. Archived from the original on December 24, 2021. Retrieved January 23, 2019.
  4. Yu, Brandon (May 14, 2021). "J. Cole Is Very Much on His Game in 'The Off-Season': Album Review". Variety. Retrieved May 15, 2021.
  5. Lammare, Carl (May 14, 2021). "Eight Takeaways From J. Cole's New Album 'The Off-Season'". Billboard. Retrieved May 16, 2021.
  6. Blake, Cole (May 24, 2021). "J. Cole Lands 4 Of Top 5 Spots On Billboard's Most-Streamed Songs This Week.It was included On Madden 22". HotNewHipHop. Retrieved May 24, 2021.
  7. "2022 GRAMMYs Awards: Complete Nominations List". GRAMMY.com. November 23, 2021. Retrieved November 23, 2021.
  8. "ARIA Top 50 Singles Chart". Australian Recording Industry Association. May 24, 2021. Retrieved May 31, 2021.
  9. "J. Cole Chart History (Canadian Hot 100)". Billboard. Retrieved May 31, 2021.
  10. "2021 20-os savaitės klausomiausi (Top 100)" (in Lithuanian). AGATA. May 21, 2021. Retrieved July 2, 2021.
  11. "NZ Top 40 Singles Chart". Recorded Music NZ. May 24, 2021. Retrieved May 31, 2021.
  12. "Veckolista Singlar, vecka 20". Sverigetopplistan. Retrieved May 31, 2021.
  13. "Official Singles Chart Top 100". Official Charts Company. Retrieved May 21, 2021.
  14. "J. Cole Chart History (Hot 100)". Billboard. Retrieved May 31, 2021.
  15. "J. Cole Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved May 31, 2021.
  16. "Hot R&B/Hip-Hop Songs – Year-End 2021". Billboard. Retrieved December 3, 2021.
  17. "ARIA Charts – Accreditations – 2023 Singles" (PDF). Australian Recording Industry Association. Retrieved November 30, 2023.
  18. "British single certifications – J Cole & Lil Baby – P r i d e . I s . t h e . D e v i l". British Phonographic Industry. Retrieved September 24, 2022.
  19. "American single certifications – J. Cole – P r i d e . I s . t h e . D e v i l". Recording Industry Association of America. Retrieved November 26, 2023.
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