A private view is a special viewing of an exhibition by invitation only, often an art exhibition and normally a preview at the start of a public exhibition. In the United Kingdom, a private view is generally open to all visitors. Typically wine and light refreshments are served in the form of a reception. If the works on show are by a living artist, it is normal for them to attend the private view. Artworks on view are typically for sale.
This type of exhibition set in a private setting is commonly referred to as the vernissage.
References
- Alice-Azania Jarvis, How to behave at a private view..., The Independent, 10 October 2008.
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