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Professional Management Group (PMG) is the first sports management organization in India, founded in 1985 by Sunil Gavaskar and Sumedh Shah.
PMG offers many services related to sports management. PMG is closely associated with cricket but also offers services for a variety of sports, including golf, squash, horse racing, field hockey, bodybuilding, archery, and aquatic sports.
To expand its business, PMG started promoting sports in India in the late 1980s through print, television, and various events.
For TV networks like Doordarshan, DD Metro, STAR Sports, and ZEE Network, PMG produced sports programming. PMG also produced the best-selling VHS cricket cassette, 'Best of One Day Cricket,' in collaboration with Citibank. In addition to developing the first interactive CD ROM and the popular cooking tape, 'NESTLE Food Talk Show,' PMG also maintained a website specifically for the 1996 WILLS World Cup.
The CEAT International Cricket Awards, the Indian Cricket Awards, and the inaugural McDowells All India Club Golf Tournament have all been successfully overseen by PMG.
Sponsorship and syndication of print columns
PMG came up with the idea for the sponsored syndicated column in 1986. In India, this idea had never been applied before.
The concept of the sponsored syndicated column is that a prominent figure in national or international sports writes a piece that is then sponsored by a sponsor and syndicated by PMG to newspapers across the nation. Even readers of smaller newspapers gained valuable insights into the opinions of national and international sports figures through the columns authored by elite athletes.