| "Psycho" | ||||
|---|---|---|---|---|
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| Single by Dixie D'Amelio featuring Rubi Rose | ||||
| Released | July 23, 2021 | |||
| Recorded | 2021 | |||
| Genre | Pop | |||
| Length | 2:30 | |||
| Label | Craft Recordings | |||
| Songwriter(s) |
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| Producer(s) | Cooper Holzman | |||
| Dixie D'Amelio singles chronology | ||||
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"Psycho" is a song by American social media personality and singer Dixie D'Amelio featuring rapper Rubi Rose. The song was released on July 23, 2021. It was produced by Cooper Holzman.
Background and composition
"Psycho" is a pop track influenced by Dua Lipa. The music video was released at midnight on August 5, 2021. The video was directed by Steven Gomillion.
D’Amelio explained that the inspiration for the song comes from a friend's experience with a cheating boyfriend. In an interview with American radio DJ Zach Sang, she said:
“I kind of wrote it about other people’s relationships and what I have seen… I have a friend who was dating this guy, and the guy was texting girls off the girl’s phone. So, off his girlfriend’s phone and deleting the messages. But like, ‘Hey, I wanna hang out. All three of us should hang out.’ All that stuff.”
When describing the collaboration between D’Amelio and Rose, record producer L.A. Reid said:
“The chemistry between Dixie and Rubi is undeniable. Psycho’ represents what happens when two dynamic female stars from their own lanes come together and make a real statement record. I know their fans are going to go crazy for it!”
Marketing
When D’Amelio first released the demo of the song on TikTok, listeners heard a mispronunciation of the word "psycho", sounding like "shyco". D’Amelio explained the reasoning behind releasing a demo including the mispronunciation was to orchestrate an elaborate publicity stunt, claiming she has used this tactic previously when launching other songs.
At the "Psycho" music video's premiere party, D’Amelio was quoted as saying the mispronunciation was caught before the release of the demo, but it was kept in the song in an attempt to garner attention. She asserted, "I just know how the internet works a little bit. Like, I kind of know what I’m doing…. And y'all just keep falling for it ."
Despite the revision of the mispronunciation for the final cut, D'Amelio and producer Holzman chose to include it at the end of the song.
Charts
| Chart (2021) | Peak position |
|---|---|
| US Mainstream Top 40 (Billboard) | 25 |
References
- Haylock, Zoe (2021-07-23). "Dixie Gets 'Psycho' in Her New Single With Rubi Rose". Vulture. Retrieved 2021-08-06.
- Cantor, Brian (2021-08-06). "Dixie D'Amelio & Rubi Rose Release Music Video For "Psycho" As Song Gains Airplay At Pop Radio (Watch Now)". Headline Planet. Retrieved 2021-08-06.
- Avila, Daniela (August 6, 2021). "Dixie D'Amelio on Drawing Inspiration from Her Life for 'Psycho' Music Video: 'Special FBI Talent'". People. Retrieved 2021-08-06.
- Samhan, Jamie (2021-08-07). "Dixie D'Amelio Says 'Psycho' Mispronunciation Was 'Part Publicity Stunt', 'Y'all Just Keep Falling For It'". ET Canada. Archived from the original on August 7, 2021. Retrieved 2021-09-03.
- "Dixie D'Amelio addresses inspiration for new track 'Psycho'". www.geo.tv. Retrieved 2021-09-03.
- "Dixie D'Amelio's new song 'Psycho' was inspired by a jaw-dropping cheating story". Dexerto. 2021-07-27. Retrieved 2022-03-05.
- "DIXIE D'AMELIO'S NEW SINGLE 'PSYCHO' IS OUT NOW!". ITP Live. 2021. Retrieved 2022-03-05.
- "Dixie D'Amelio admits 'Psycho' lyric mixup was partly a "publicity stunt"". Dexerto. 2021-08-06. Retrieved 2022-03-05.
- "Pop Airplay Chart: Week of September 18, 2021". Billboard. Retrieved September 14, 2021.
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