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Race Gurram
Soundtrack album To Race Gurram by S. Thaman
Released	16 March 2014
Recorded	2014
Genre	Feature film soundtrack Electro-pop Synth-pop Dub-step Folk-pop
Length	25:02
Language	Telugu
Label	Lahari Music
Producer	S. Thaman
S. Thaman chronology
Vallinam (2014) Race Gurram (2014) Damaal Dumeel (2014)

Race Gurram is the feature film soundtrack of the 2014 action comedy film of the same name starring Allu Arjun, Shaam, Shruti Haasan and Saloni Aswani. Directed by Surender Reddy, the film's music and background score was composed by S. Thaman marking his first collaboration with Allu Arjun and second collaboration with Surender Reddy.

The official soundtrack album consists of 6 songs composed by S. Thaman and Chandrabose, Rehaman, Viswa and Varikuppala Yadagiri Goud penning the lyrics. Being recorded in 2013, the soundtrack album was released in a simple and formal promotional event on 16 March 2014 at Park Hyatt hotel in Hyderabad on Lahari Music label.

The audio received mixed reviews from critics but received positive response from all corners and many celebrities praised Thaman for his work. The soundtrack also debuted as one among the top ten albums in iTunes along with Maan Karate and Kochadaiiyaan. Within days of release, the Album topped the iTunes and all the lists in FM stations. The soundtrack also had a record number of sales and digital downloads. Thus it emerged as one of the biggest successful soundtracks of the year.

Development

S. Thaman composed the Music and Background Score for this film which marks his first collaboration with Allu Arjun and second collaboration with Surender Reddy. In August 2013, the songs were praised by Allu Arjun which he termed as "original" in contrary to the criticism that Thaman always copies the Tunes from his old films. In November 2013, Thaman tweeted that all the songs are composed and the Audio can be launched at any time.

In January 2014, it was reported that famous playback singer Usha Uthup sang a song in this film marking a sort of comeback to Telugu cinema. In mid February 2014, Thaman revealed that he scored a Dubstep song for the film which was titled Down Down Down Duppa. Days later, it was revealed that Shruti Haasan crooned for that song. On 27 February 2014 Thaman revealed the Track list of the film via Twitter.

According to the official track list, there were six songs in which Chandrabose, Rehman, Viswa penned each while Varikuppala Yadagiri, well known for his work in the Telugu films Erra Sainyam, Bachelors and Veera Telangana, made a sort of comeback penning the remaining three songs including the Title track of the film. The film also marked the Debut of Siddharth Mahadevan as a playback singer and Malaysian rapper Rabbit Mac in Telugu with the song Sweety, which is based on Matteo Becucci's "Amandoi".

In an interview to Deccan Chronicle, Dinesh Kanagaratnam spoke about the song Gala Gala sung by him which marked his first Telugu song as a singer instead of a rapper. He said "S. Thaman asked me to write the song in Tamil and record the dummy. He also made me sing in a total different vocal tone. A few days later we reproduced the entire vocal in Telugu. It took me three days to record. And the song sounds fantastic. I feel the song is simple and well balanced between western tones and the Indian tone."

Release

In January 2014, Lahari Music purchased the Audio rights for an amount of ₹75 lakh (US$90,000). On 4 March 2014, composer Thaman confirmed that the film's audio would be launched on 14 March 2014 via his Twitter. However, with news of Pawan Kalyan holding a public meeting to announce his political ambitions coming out, the producers decided to postpone the proposed audio launch. Later Thaman confirmed that the film's audio would be launched on 16 March 2014 at Hyderabad.

The 30 seconds promos of all the six songs were released on 13 March 2014 by Lahari Music. It was reported later that the Audio will be launched in a simple formal event without any fanfare. While actor-turned-politician Chiranjeevi was said to attend the function as a chief guest, Shruti Haasan confirmed that she can't attend the function since she was shooting for her Hindi film Welcome Back in Dubai.

The venue was confirmed later which was Park Hyatt hotel at Hyderabad and the Album was reported to be launched at 6:30 PM IST. The audio launch event was aired Live on MAA Movies and TV9 from 7:00 PM IST. The function was also live streamed online on various websites. Chiranjeevi unveiled the pack and distributed the CD's to all the guests.

Track listing

Reception

We have waited for our re-entry into the market with a prestigious film and released 1: Nenokkadine audio. It has created records regarding sales and those songs and caller tunes were downloaded in record numbers in mobiles. Even now, 1: Nenokkadine songs are being downloaded. We have released the songs of both Legend and Race Gurram recently and they have got much more responses than we expected. They are creating records digitally. We are very happy at the super successes of the audios of the first three films in our re-entry. We thank producers for trusting us and listeners for the amazing responses.

— Manohar Naidu, about the Soundtrack Album's success in an interaction to the press, IndiaGlitz

Critics

The music has received mixed reviews from critics, IndiaGlitz gave a review stating "Thaman delivers an ace. 'Race Gurram' was an audio which was expected to be snazzy and appealing to the masses at once. It fairly lives up to the expectations. The lyricists add spice to the variety offered by Thaman in terms of a range of singers."

Cinecorn.com gave a review stating "Race Gurram is an instant chartbuster album that promises fun and energy the delivers them in oodles. It’s the same Thaman but he hits all the right notes here and when he does that he is irresistible in spite of the predictability" and rated the Album 3.5/5. greatandhra.com gave a review stating "All in all Race Gurram is a power packed album that is tailor made for Allu Arjun. Credit goes to Surender Reddy for extracting such an energetic music from Thaman."

Gulte.com gave a review stating "Truth be told, not even single tune is racy. Music is not soothing and horrible. Despite having ace lyric writers like Chandra Bose, Vishwa and Rehaman on board, and Thaman joining his forces, Race Gurram album falls flat. Race Gurram will go down as a blot in Thaman's music library" and rated the Album 1.5/5. Cyclestand.in opined that there was something missing in the Album and no tune was hummable.

Audience

The audio received predominant positive response from all corners and many celebrities praised Thaman for his work. The soundtrack also debuted as one among the top ten albums in iTunes along with Maan Karate and Kochadaiiyaan. Within days of release, the Album topped the iTunes and all the lists in FM stations. The soundtrack of this film, along with the one of Legend also had a record number of sales and digital downloads which was confirmed by Manohar Naidu of Lahari Music in a press interaction. Thus it emerged as one of the biggest successful soundtracks of the year.

References

1. "First Look: Allu Arjun's Race Gurram". Rediff.com. 17 December 2013. Retrieved 14 March 2014.
2. "Race Gurram songs lyrics". TeluguSongsLyrics.in. 28 March 2014. Retrieved 29 March 2014.
3. ^ "Allu Arjun's 'Race Gurram' Audio Launch: Chiranjeevi to Attend Event; Where to Watch Live". International Business Times India. 16 March 2014. Retrieved 16 March 2014.
4. ^ "Thaman seems very happy with it". IndiaGlitz. 20 March 2014. Archived from the original on 23 March 2014. Retrieved 22 March 2014.
5. ^ "Allu Arjun's 'Race Gurram' Trailer to Release on Saturday". International Business Times India. 22 March 2014. Retrieved 22 March 2014.
6. ^ "'Race Gurram' audio in chartbusters list". IndiaGlitz. 25 March 2014. Retrieved 30 March 2014.
7. ^ "'Legend' & 'Race Gurram' songs create new records". IndiaGlitz. 26 March 2014. Retrieved 30 March 2014.
8. ^ "The musical race is on". Deccan Chronicle. 23 March 2014. Retrieved 30 March 2014.
9. "Thaman excited at his upcoming projects". IndiaGlitz. 21 June 2013. Archived from the original on 7 October 2014. Retrieved 14 March 2014.
10. "Allu Arjun praises Thaman". The Times of India. 9 August 2013. Archived from the original on 12 August 2013. Retrieved 14 March 2014.
11. "Allu Arjun's Race Gurram music composed: Thaman". The Hans India. 30 November 2013. Retrieved 14 March 2014.
12. "Thaman scores a special song for Allu Arjun". 123telugu.com. 16 February 2014. Retrieved 14 March 2014.
13. "Shruti Haasan croons for Race Gurram". The Times of India. 19 February 2014. Retrieved 14 March 2014.
14. "Thaman reveals RG track list". 123telugu.com. 28 February 2014. Retrieved 14 March 2014.
15. "Allu Arjun's Race Gurram tracklist". The Times of India. 28 February 2014. Retrieved 14 March 2014.
16. "Thaman reveals Race Gurram audio track list". errabus.com. 28 February 2014. Retrieved 14 March 2014.
17. "Music needs no language". Deccan Chronicle. 17 March 2014. Retrieved 17 March 2014.
18. "Music has no language". Deccan Chronicle. 25 March 2014. Retrieved 26 March 2014.
19. "10 Songs Which Copied Their Tunes from Other Films | Telugu". Archived from the original on 27 June 2017.
20. "Song from Singapore for Tollywood". Deccan Chronicle. 31 March 2014. Retrieved 1 April 2014.
21. "Race Gurram audio rights sold to Lahari Music". SuperGoodMovies. 7 January 2014. Retrieved 14 March 2014.
22. "Race Gurram Audio launch date confirmed". 123telugu.com. 4 March 2014. Retrieved 14 March 2014.
23. "Allu Arjun's Race Gurram audio launch postponed?". The Times of India. 8 March 2014. Retrieved 14 March 2014.
24. "Race Gurram audio date confirmed". 123telugu.com. 11 March 2014. Retrieved 14 March 2014.
25. "Race Gurram promo songs out on web". apherald.com. 13 March 2014. Retrieved 14 March 2014.
26. "Race Gurram's audio launch to be a simple affair". 123telugu.com. 14 March 2014. Retrieved 15 March 2014.
27. "Chiranjeevi is chief guest for Race Gurram's audio launch". 123telugu.com. 15 March 2014. Retrieved 15 March 2014.
28. "Allu Arjun's Race Gurram's latest poster". idlebrain.com. 16 March 2014. Retrieved 16 March 2014.
29. "'Mega Family Is Proud Of Bunny' : Chiranjeevi". IndiaGlitz. 17 March 2014. Retrieved 17 March 2014.
30. "Race Gurram - Album is an ace gurram". IndiaGlitz. 18 March 2014. Archived from the original on 12 July 2014. Retrieved 18 March 2014.
31. "Music Review : Race Gurram – Irresistible Thaman". cinecorn.com. 16 March 2014. Retrieved 18 March 2014.
32. "Race Gurram is the best, Hands Down". greatandhra.com. 17 March 2014. Retrieved 18 March 2014.
33. "Race Gurram music review: Down Down!". gulte.com. 17 March 2014. Retrieved 18 March 2014.
34. "Race Gurram Music Review". cyclestand.in. 17 March 2014. Retrieved 18 March 2014.

• 2014 soundtrack albums
• Telugu film soundtracks
• Thaman S albums