Misplaced Pages

This article includes a list of general references, but it lacks sufficient corresponding inline citations. Please help to improve this article by introducing more precise citations. (January 2012) (Learn how and when to remove this message)

Radio promotion is the division of a record company which is charged with placing songs on the radio. They maintain relationships with program directors at radio stations and attempt to persuade them to play singles to promote the sale of recordings, such as CDs, sold by the record company. Those involved are known as record pluggers. They may also pay a fee to a third party, known as an independent promoter, who works in conjunction with the Label Promoters to further advance the single.

See also

• Payola
• Spin (radio)

References

1. Ben Toone, "How bands get onto the radio: the art of the record plugger", BBC, 10 December 2015. Retrieved 18 February 2020

• Dannen, Fredric (1991), Hit men : power brokers and fast money inside the music business, New York: Vintage Books, ISBN 0-679-73061-3
• Krasilovsky, M. William; Shemel, Sidney; Gross, John M.; Feinstein, Jonathan (2007), This Business of Music (10th ed.), Billboard Books, ISBN 0-8230-7729-2

This article related to radio communications is a stub. You can help Misplaced Pages by expanding it.

• v
• t
• e

• Music industry
• Occupations in music
• Radio communications stubs