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RepTrak

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Research and insights company, Boston
RepTrak
FormerlyReputation Institute
Founded1999
Founder
HeadquartersBoston, Massachusetts, U.S.
Key peopleMark Sonders(CEO)
Websitereptrak.com

RepTrak (formerly known as Reputation Institute) is a company that publishes reports on the reputation of corporations and places, based on consumer surveys and media coverage. It is headquartered in Boston, Massachusetts.

History

In 1999, Charles Fombrun, a professor at New York University Stern School of Business, and Cees van Riel, a professor at Rotterdam School of Management, founded Reputation Institute.

In early 2020, the company changed its name to RepTrak.

In early 2023, Mark Sonders became the CEO.

Reputation ratings

In collaboration with Harris Interactive, Reputation Institute developed Reputation Quotient (RQ) in 1999. In 2005, Reputation Institute developed the RepTrak model to replace RQ. As of 2016, RepTrak studies are conducted annually. RepTrak analyzes corporate reputation using measures in seven dimensions: "products and services," "innovation," "workplace," "governance," "citizenship," "leadership," and "performance." The company also publishes Country RepTrak which ranks the reputations of nations using three criteria: "appealing environment," "advanced economy," and "effective government."

References

  1. ^ "How regional banks edged out larger rivals in reputation rankings". American Banker. 2020-08-31. Retrieved 2020-09-30. RepTrak is the former Reputation Institute; the company rebranded itself earlier this year.
  2. Reisinger, Don (2017-03-01). "Apple Ranked Behind Google on This Corporate Reputation Study". Fortune. Retrieved 2019-12-06.
  3. Anders, George (2008-01-09). "As Economy Slows, Reputation Takes On Added Meaning". Wall Street Journal. ISSN 0099-9660. Retrieved 2019-12-06.
  4. Pitofsky, Marina (2018-06-22). "The most reputable country in the world is ..." USA Today. Retrieved 2019-12-06.
  5. Chesto, Jon (2018-11-05). "Reputation Institute is on way to Back Bay". The Boston Globe. Retrieved 2019-12-06.
  6. Carroll, Craig E. (2016-05-31). "Appendix A: History of Corporate Reputation". The SAGE Encyclopedia of Corporate Reputation. SAGE Publications. p. 913. ISBN 978-1-4833-7650-9.
  7. Carroll, Craig E. (2015-06-22). The Handbook of Communication and Corporate Reputation. John Wiley & Sons. p. 24. ISBN 978-1-119-06123-6.
  8. Carroll 2016. p. 915.
  9. "Chief Executive Officer | RepTrak".
  10. ^ Carroll 2016. p. 914.
  11. ^ Dowling, Grahame R.; Gardberg, Naomi A. (2012). "Keeping Score: The Challenges of Measuring Reputation". In Barnett, Michael L.; Pollock, Timothy G. (eds.). The Oxford Handbook of Corporate Reputation. OUP Oxford. p. 47. ISBN 978-0-19-959670-6.
  12. Liu, Jingfang (2016). "Reputational Criteria". In Carroll, Craig E. (ed.). The SAGE Encyclopedia of Corporate Reputation. SAGE Publications. p. 675. ISBN 978-1-4833-7650-9.
  13. Davies, Gary (2016). "The Meaning and Measurement of Corporate Reputation". In Burke, Ronald J.; Martin, Graeme (eds.). Corporate Reputation: Managing Opportunities and Threats. CRC Press. p. 53. ISBN 978-1-317-15946-9.
  14. Gardberg, Naomi A.; Ángel, Alloza (2016). "Scales for Measuring Corporate Reputation". In Carroll, Craig E. (ed.). The SAGE Encyclopedia of Corporate Reputation. SAGE Publications. p. 728. ISBN 978-1-4833-7650-9.
  15. Castilla-Polo, F. (2018). "The Role of Country Reputation in Positioning Territories: A Literature Review". In Carvalho, Luísa Cagica; Rego, Conceição; Lucas, M. Raquel; Sánchez-Hernández, M. Isabel; Noronha, Adriana Backx (eds.). Entrepreneurship and Structural Change in Dynamic Territories: Contributions from Developed and Developing Countries. Springer. p. 63. ISBN 978-3-319-76400-9.

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