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| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 2013; 11 years ago (2013) |
| Founder | Lindsay Held Jeff Carton |
| Key people | Lindsay Held, CEO |
| Services | Alcohol e-commerce |
| Website | www |
ReserveBar is an American online marketplace that facilitates the delivery and shipping of premium and luxury spirits, wine, and champagne from licensed liquor stores.
It is also known for its partnerships with celebrities to launch their alcohol brands, including Bruno Mars, Ryan Reynolds, Bob Dylan, Breaking Bad stars Aaron Paul and Bryan Cranston, and George Clooney, among others.
History and timeline
Dartmouth College alumni Lindsay Held and Jeff Carton founded ReserveBar in 2013 after they found out that there was no online service to send a few bottles of premium vodka to their friend across the country.
The biggest alcohol distributor in the US, Southern Glazer's Wine and Spirits acquired an equity stake in ReserveBar in March 2021, one month after Uber agreed to buy another alcohol e-commerce platform Drizly.
Also, in March 2021 ReserveBar teamed up with Condé Nast’s Epicurious to create the Epicurious Interactive Cocktail Cabinet, a cocktail recipe discovery tool.
In July 2021, the company closed Series B financing.
In November 2021, ReserveBar acquired an online alcohol retailer Minibar Delivery.
Spirited Change Initiative
Less than 5% of the alcohol industry represents BIPOC or female entrepreneurs, according to ReserveBar. ReserveBar has supported minority- and women-owned alcohol brands since 2020. In August 2021, the company announced it will spend $5 million to market BIPOC and female entrepreneurs through its Spirited Change Initiative. Mary J. Blige, Sean Combs, Kevin Durant and Rich Kleiman joined the initiative as investors.
References
- "Instant Gratification –". Market Watch. 2022-04-23. Archived from the original on 2024-05-30. Retrieved 2024-04-15.
- Burke, Owen (29 April 2022). "I ordered liquor from ReserveBar, and it has an impressive selection of luxury wines and top-shelf spirits". Business Insider. Archived from the original on 2024-09-05. Retrieved 2024-04-15.
- Shaw, Lucy (2021-01-19). "Bruno Mars' top rum sells out in two hours". The Drinks Business. Archived from the original on 2022-05-11. Retrieved 2024-04-15.
- Eads, Lauren (2020-05-05). "Top 10 spirits retailers still delivering during lockdown". The Spirits Business. Archived from the original on 2022-09-13. Retrieved 2024-04-15.
- "The Best Boozy Gift Guide For Any Occasion". Vegas Magazine. Archived from the original on 2023-02-08. Retrieved 2022-09-13.
- Apr 2014, Mar-. "Class Note 1988". Dartmouth Alumni Magazine. Archived from the original on 2016-03-22. Retrieved 2024-04-15.
{{cite web}}: CS1 maint: numeric names: authors list (link) - Carruthers, Nicola (2021-03-18). "Southern Glazer's invests in Reserve Bar". The Spirits Business. Archived from the original on 2024-04-22. Retrieved 2024-04-15.
- Dumenco, Simon (25 March 2021). "Condé Nast teams up with ReserveBar on 'Cocktail Cabinet' in latest e-commerce push". Ad Age. Archived from the original on 29 November 2023. Retrieved 13 September 2022.
- Swartz, Kyle (2021-07-14). "ReserveBar Closes Series B Financing". Beverage Dynamics. Archived from the original on 2022-12-01. Retrieved 2024-04-15.
- Swartz, Kyle (2021-11-08). "ReserveBar Acquires Minibar Delivery". Beverage Dynamics. Archived from the original on 2023-12-01. Retrieved 2024-04-15.
- Dara, Jillian (5 November 2021). "ReserveBar Is Acquiring Minibar Delivery: Here's What That Means For Alcohol E-Commerce And RTDs". Forbes. Archived from the original on 2022-10-23. Retrieved 2024-04-15.
- Miller, Kirk (14 February 2022). "ReserveBar Is Taking $20 Off Everything From These BIPOC- and Women-Owned Spirits Brands". InsideHook. Archived from the original on 2024-05-20. Retrieved 2024-04-15.
- Thornton, Cedric 'BIG CED' (2021-08-26). "Mary J. Blige Among Investors to Help Minority- and Women-Owned Businesses in the Spirits Industry". Black Enterprise. Archived from the original on 2024-03-04. Retrieved 2024-04-15.
- Ramirez, Elva (2021-08-25). "Mary J. Blige Takes on New Role to Help Diversify the Spirits Industry". Rolling Stone. Archived from the original on 2024-09-05. Retrieved 2024-04-15.