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The 1991 cassette was released for the first time on vinyl, CD and digital formats in 2015 via the band's own label, Bikini Kill Records. The reissue includes three previously unreleased tracks: "Ocean Song", "Just Once", and "Playground". The album has most recently been reissued on red vinyl in a "Limited edition 30th anniversary pressing on red vinyl" via Bikini Kill Records.
The name of the album was a slogan that Bikini Kill used along with "Stop the J-Word Jealousy from Killing Girl Love". It dates back to at least the summer of 1991 when Bikini Kill and Bratmobile, originally from Olympia, Washington, traveled to Washington DC for an extended visit. Author Dave Thompson, in his book Alternative Rock (2000), noted its rough sound, " doesn't change the fact that the only truly essential BK album is the one they created while building their own crowd themselves – not having one thrust upon them by everyone else." Daniel Sinker, founder of Punk Planet magazine has written:
"Revolution Girl Style Now!" turned into "Girl Power" the catchphrase of manufactured pop superstars the Spice Girls; the Lilith Fair became one of the largest-grossing summer music festivals of the 90s; and Titanic made half a billion dollars at the box office largely from, according to the Nation's Katha Politt, 'Women-especially teenage girls-whose repeated viewings, often in groups of friends, have made Titanic the highest grossing movie in history." Yes, it was a revolution all right: Women were finally recognized as a market force that stretched into the previously male-dominated realm of entertainment. So what happened? How did "revolution girl-style now!" get turned into a marketing scheme? Two words: the media."
