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The origin of Rowdy dates back to 1977, when the Student Representative Assembly (SRA, the forerunner to the modern Student Government Association) was openly debating the university's mascot. An original vote, which favored "Armadillos" and "Stars" was declared null and void by the SRA, making way for a second campus-wide poll. The second election was hotly contested between "Roadrunners" and "Armadillos"—with vigorous support on either side. Supporters of "Roadrunner" made t-shirts depicting the cartoon road runner from Warner Bros. After the final vote, the roadrunner was announced as the official mascot of UTSA at a bonfire celebration later that year.
On March 1, 2008, UTSA unveiled the new Rowdy and UTSA logos at the homecoming men's basketball game vs. Texas A&M University–Corpus Christi. Many students and administrators at UTSA thought the previous Rowdy bore too much resemblance to the KansasJayhawk.
"Roadrunner Days: UTSA Roadrunner Spirit". UTSA. August 18, 2006. Archived from the original on 2006-08-23. The roadrunner, a bird representative of the Texas Hill Country and the Southwest, was voted the UTSA mascot in 1977.