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Scholastic Corporation

Logo used since 1986
The Scholastic Building in New York City, the headquarters of Scholastic Corporation
Formerly	Scholastic Inc. (1981–2011)
Company type	Public
Traded as	Nasdaq: SCHL S&P 600 Component
Industry	Children's literacy and education
Founded	October 22, 1920; 104 years ago (1920-10-22), in Wilkinsburg, Pennsylvania, U.S.
Founder	Maurice Robinson
Headquarters	Scholastic Building 557 Broadway, New York City, New York 10012, United States
Area served	Worldwide
Key people	Peter Warwick (CEO, president) Kenneth Cleary (CFO)
Products	Books, magazines, pre-K to grade 12 instructional programs, classroom magazines, films, television
Revenue	US$1.7 billion (2022)
Number of employees	8,900 (2019)
Divisions	Imprints and corporate divisions
Website	scholastic.com

Scholastic Corporation is an American multinational publishing, education, and media company that publishes and distributes books, comics, and educational materials for schools, teachers, parents, children, and other educational institutions. Products are distributed via retail and online sales and through schools via reading clubs and book fairs. Clifford the Big Red Dog, a character created by Norman Bridwell in 1963, is the mascot of the company.

Company history

Scholastic was founded in 1920 by Maurice R. Robinson near Pittsburgh, Pennsylvania to be a publisher of youth magazines. The first publication was The Western Pennsylvania Scholastic. It covered high school sports and social activities; the four-page magazine debuted on October 22, 1920, and was distributed in 50 high schools. More magazines followed for Scholastic Magazines. In 1948, Scholastic entered the book club business. In the 1960s, scholastic international publishing locations were added in England 1964, New Zealand 1964, and Sydney 1968. Also in the 1960s, Scholastic entered the book publishing business. In the 1970s, Scholastic created its TV entertainment division. From 1975 until his death in 2021, Richard Robinson, who was the son of the corporation's founder, served as CEO and president.

In 2000, Scholastic purchased Grolier for US$400 million. Scholastic became involved in a video collection in 2001. In February 2012, Scholastic bought Weekly Reader Publishing from Reader's Digest Association, and announced in July 2012 that it planned to discontinue separate issues of Weekly Reader magazines after more than a century of publication, and co-branded the magazines as Scholastic News/Weekly Reader. Scholastic sold READ 180 to Houghton Mifflin Harcourt in 2015. in December 2015, Scholastic launched the Scholastic Reads Podcasts. On October 22, 2020, Scholastic celebrated its 100th anniversary. In 2005, Scholastic developed FASTT Math with Tom Snyder to help students with their proficiency with math skills, specifically being multiplication, division, addition, and subtraction through a series of games and memorization quizzes gauging the student's progress. In 2013, Scholastic developed System 44 with Houghton Mifflin Harcourt to help students encourage reading skills. In 2011, Scholastic developed READ 180 with Houghton Mifflin Harcourt to help students understand their reading skills.

Company structure

The business has three segments: Children's Book Publishing and Distribution, Education Solutions, and International. Scholastic holds the perpetual US publishing rights to the Harry Potter and Hunger Games book series. Scholastic is the world's largest publisher and distributor of children's books and print and digital educational materials for pre-K to grade 12. In addition to Harry Potter and The Hunger Games, Scholastic is known for its school book clubs and book fairs, classroom magazines such as Scholastic News and Science World, and popular book series: Clifford the Big Red Dog, The Magic School Bus, Goosebumps, Horrible Histories, Captain Underpants, Animorphs, The Baby-Sitters Club, and I Spy. Scholastic also publishes instructional reading and writing programs, and offers professional learning and consultancy services for school improvement. Clifford the Big Red Dog serves as the official mascot of Scholastic.

Marketing initiatives

The Scholastic Art & Writing awards was Founded in 1923 by Maurice R. Robinson, The Scholastic Art & Writing Awards, administered by the Alliance for Young Artists & Writers, is a competition which recognizes talented young artists and writers from across the United States.

The success and enduring legacy of the Scholastic Art & Writing Awards can be attributed in part to its well-planned and executed marketing initiatives. These efforts have allowed the competition to adapt to the changing times, connect with a wider audience, and continue its mission of nurturing the creative potential of the nation's youth.

Imprints and corporate divisions

• Trade Publishing Imprints include:
  • Arthur A. Levine Books, which specializes in fiction and non-fiction books for young readers. The imprint was founded at Scholastic in 1996 by Arthur Levine in New York City. The first book published by Arthur A. Levine Books was When She Was Good by Norma Fox Mazer in autumn 1997. The imprint is most notable as the publisher of the American editions of the Harry Potter series by J. K. Rowling. In March 2019, Levine left Scholastic to form his own new publisher. Scholastic will retain Levine's back catalogue.
  • The Chicken House
  • Graphix, a graphic novel imprint started in 2005.
  • Klutz Press
  • Orchard Books
  • Scholastic Australia – made up of Koala Books, Margaret Hamilton Books, Omnibus Books, and Scholastic Corporation.
• Children's Press (spelled "Childrens Press" from 1945 to 1996) – founded in 1945, and formerly headquartered in 1224 West Van Buren Street, Chicago, Illinois until it was acquired by Grolier in 1995 moving its operations to New York City, New York and Danbury, Connecticut, this press published various publications such as the Rookie Read-About series, A True Book series, Young People's series (Young People's Animal Encyclopedia by Maurice Burton, Young People's Science Encyclopedia, New Frontiers in Science and Young People's Science Dictionary by the staff of National College of Education (now National Louis University), Young People's Illustrated Encyclopedia, and Young People's World), Getting to Know series and also has a secondary imprint, Franklin Watts.
• 9 Story Media Group – founded in 2002, is a media company in Canada, Scholastic acquired complete economic interest and minority voting rights in the company for $186 million; the transaction closed on June 21 of that year.

In 2005, Scholastic developed FASTT Math with Tom Snyder to help students with their proficiency with math skills, specifically being multiplication, division, addition, and subtraction through a series of games and memorization quizzes gauging the student's progress. In 2013, Scholastic developed System 44 with Houghton Mifflin Harcourt to help students encourage reading skills. In 2011, Scholastic developed READ 180 with Houghton Mifflin Harcourt to help students understand their reading skills. Scholastic Reference publishes reference books.

Scholastic Entertainment

Scholastic Entertainment (formerly Scholastic Productions and Scholastic Media) is a corporate division led by Deborah Forte since 1995. It covers "all forms of media and consumer products, and is comprised of four main groups – Productions, Marketing & Consumer Products, Interactive, and Audio." Weston Woods is its production studio, acquired in 1996, as was Soup2Nuts (best known for Dr. Katz, Professional Therapist, Science Court and Home Movies) from 2001 to 2015 before shutting down. Scholastic has produced audiobooks such as the Caldecott/Newbery Collection; Scholastic has been involved with several television programs and feature films based on its books. In 1985, Scholastic Productions teamed up with Karl-Lorimar Home Video, a home video unit of Lorimar Productions, to form the line Scholastic-Lorimar Home Video, whereas Scholastic would produce made-for-video programming, and became a best-selling video line for kids, and the pact expired for two years, whereas Scholastic would team up with leading independent family video distributor and a label of International Video Entertainment, Family Home Entertainment, to distribute made-for-video programming for the next three years.

Filmography

Series

Specials

Films

Book fairs

Scholastic Book Fairs began in 1981. Scholastic provides book fair products to schools, which then conduct the book fairs. Schools can elect to receive books, supplies and equipment or a portion of the proceeds from the book fair.

In the United States, during fiscal 2024, revenue from the book fairs channel ($541.6 million) accounted for more than half of the company's revenue in the "Total Children's Book Publishing and Distribution" segment ($955.2 million), and schools earned over $200 million in proceeds in cash and incentive credits.

In October 2023, Scholastic created a separate category for books dealing with "race, LGBTQ and other issues related to diversity", allowing schools to opt out of carrying these types of books. Scholastic defended the move, citing legislation in multiple states seeking to ban books dealing with LGBTQ issues or race. After public backlash from educators, authors, and free speech advocacy groups, Scholastic reversed course, saying the new category will be discontinued, writing: "It is unsettling that the current divisive landscape in the U.S. is creating an environment that could deny any child access to books, or that teachers could be penalized for creating access to all stories for their students".

Scholastic Book Fairs have been criticized for spurring unnecessary purchases, highlighting economic inequality among students, and disruption of school activities and facilities.

Book clubs

Scholastic book clubs are offered at schools in many countries. Typically, teachers administer the program to the students in their own classes, but in some cases, the program is administered by a central contact for the entire school. Within Scholastic, Reading Clubs is a separate unit (compared to, e.g., Education). Reading clubs are arranged by age/grade. Book club operators receive "Classroom Funds" redeemable only for Scholastic Corporation products.

See also

• List of English-language book publishing companies
• Books in the United States

References

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2. "Annual Report 2019" (PDF). Archived from the original on February 28, 2020. Retrieved February 28, 2020.
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4. "Scholastic Magazines enjoys golden jubilee". Jefferson City Post-Tribune. October 20, 1970. p. 4. Retrieved October 22, 2024 – via Newspapers.com.
5. "History".
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11. Grodd, Wolfgang. ABSTRACT MATHEMATICAL COGNITION EDITED BY : Philippe Chassy and Wolfgang Grodd PUBLISHED IN : Frontiers in Human Neuroscience.
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35. "Kidvid Forces Link To Attack Market". Variety. August 19, 1987. p. 47.
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39. Picchi, Aimee (October 17, 2023). "Scholastic book fairs, a staple at U.S. schools, accused of excluding diverse books". CBS News. Retrieved December 18, 2023.
40. Treisman, Rachel (October 25, 2023). "Scholastic backtracks, saying it will stop separating diverse books for fairs in 2024". NPR. Retrieved December 18, 2023.
41. Horton, Adrian (October 25, 2023). "Scholastic reverses decision to separate books on race, gender and sexuality". The Guardian. Retrieved December 18, 2023.
42. Bogan, Kelsey (October 26, 2023). "Book Fairs & Their Equity Issues". Retrieved September 30, 2024.
43. Kennedy, Meghan (December 6, 2021). "Scholastic Book Fairs: how the inequalities outweigh nostalgia". Retrieved September 30, 2024.
44. "Our Businesses". scholastic.com. Archived from the original on June 7, 2021. Retrieved June 10, 2021.
45. "Terms & Services". scholastic.com. Archived from the original on April 4, 2021. Retrieved June 10, 2021.
46. "Raise Classroom Funds". scholastic.com. Archived from the original on April 28, 2021. Retrieved June 10, 2021.
47. "FAQ: Raising Money for Your Classroom". Scholastic Corporation. Salesforce. Archived from the original on June 10, 2021. Retrieved June 10, 2021. Where can classroom funds be spent? Classroom Funds can be spent online only at Scholastic Book Clubs (clubs.scholastic.com)

External links

• Media related to Scholastic Building at Wikimedia Commons
• Official website

• Scholastic Corporation
• 1920 establishments in Pennsylvania
• American companies established in 1920
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• Book publishing companies based in New York (state)
• Book publishing companies of the United States
• Children's book publishers
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• Education companies established in 1920
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