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School bus advertising is a form of advertising in the United States in which advertising space is sold on the sides of school buses. School districts typically partner with a marketing firm to sell the space and market the program to businesses, Depending on the size and market of each individual school district, this form of advertising can be very lucrative. Scottsdale Union School District in Arizona expected to make $900,000 in three years, while a smaller school district of 4,100 students in Michigan anticipated $70,000 a year.
As of 2011, the U.S. states that allow school bus advertising are: Texas, Arizona, Colorado, Tennessee, New Mexico, New Jersey and Utah. A few other states allow interior adverts on school buses.
In most U.S. states, law prohibits advertisements for alcohol, tobacco, religious organizations, as well as political ads or anything sexually explicit in nature. Most school districts have final approval of the ads. Each state has its own regulations regarding size, location and material of the ads. Texas, for instance, allows advertisements in three areas on the bus: 30" by 90" located on the left rear quarter panel below the windows, and 18" by 108" located on either side above the windows. Tennessee allows a 16" by 60" ad on both sides of the bus below the windows.
References
- Bazar, Emily (December 27, 2005). "Advertisers catch the school bus". USA Today.
- Jennings, Rob (March 17, 2011). "School buses give ads a ride". USA Today.
- Gray, Ryan (March 28, 2011). "Utah School Bus Advertising Bill Signed into Law". School Transportation News. Archived from the original on April 14, 2011.
- "Texas Administrative Code: Title 37, Part 1, Chapter 14, Subchapter E". Office of the Secretary of State, Texas. Archived from the original on October 16, 2004. Retrieved June 15, 2013.
Further reading
- "Advertising on School Buses" (PDF). National Association of State Directors of Pupil Transportation Services. March 4, 2011. Archived from the original (PDF) on February 10, 2012.
- Casacchia, Chris (August 26, 2007). "School bus advertising to generate revenue for district". Phoenix Business Journal.
- Also see: Advertisements In Schools Misplaced Pages page.