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Selfie With Daughter

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Indian social media campaign

Selfie With Daughter was an Indian social media campaign that was launched with an aim to promote the feeling of pride for being parent of a girl child and hence improving child sex ratio in the country. The campaign asked parents to post selfies with their daughters. The campaign later picked other objectives and also endorsed educating girls in India and supporting them with economic freedom.

History

The campaign was started by Sunil Jaglan, who was a sarpanch at Bibipur - a village in Jind Haryana in 2015 and was later picked and promoted by Prime Minister Narendra Modi through a radio program. An app was also launched by Indian president Pranab Mukherjee to increase awareness around female foeticide in India. In 2019, an all-woman selfie campaign was also launched that focused on single mothers. The campaign saw a lot of participation from North East India. In 2021, the campaign was launched in Nepal in partnership with Nepal Internet Foundation. A Thank You PM program was also launched subsequently that thanked Prime Minister Narendra Modi on father's day for promoting girl child literacy.

The campaign had been mentioned multiple times by Prime Minister at his Mann Ki Baat program. He said in his speech in June 2015,

"I liked this idea, and that too for a special reason. In Haryana, the number of girls in comparison to boys is dismally low. Around another 100 districts in the country have a similar dismal situation of skewed sex ratio. But it is the worst in Haryana. In that very same Haryana, if a Sarpanch of a small indistinct village lends this meaning to the “Beti Bachao Beti Padhao” programme, then I certainly get overwhelmed."

and requested the citizens to follow the trend and post a selfie with daughter. In another speech in September, he referred to the campaign as a movement and a silent revolution. Three years later, In November 2018, he continued to talk about the campaign in his program, "Who would have imagined that a small campaign “selfie with daughter”starting from a small village in Haryana would spread not only throughout the country but also across other countries as well." Former President Pranab Mukherjee also referred to the campaign as a world-wide movement against female foeticide and sex selection.

Impact

According to a report published by the Indian government, the campaign worked because it used Failure Bias. It also told people what the norm was and then demonstrated how thousands of others were following the norm. As per The SDG Communicator, the website had more a hundred thousand pictures with twenty seven thousand families participating in 2019.

References

  1. ^ "President launches Selfie with Daughter app: All about it". India Today. June 10, 2017. Retrieved 2021-07-25.
  2. "Taking pride in girls: the Selfie With Daughter campaign in India". The SDG Communicator. 2020-11-17. Retrieved 2021-07-25.
  3. "Sanjay Dutt to Victoria Beckham Selfie with daughter campaign". www.newindianexpress.com. Retrieved 2021-07-29.
  4. "#SelfieWithDaughter: India Celebrates the Girl Child". Time. Retrieved 2021-07-25.
  5. Singh, Harmeet Shah (2015-06-30). "India's Narendra Modi: Boost up your daughters -- take a selfie". CNN. Retrieved 2021-08-22.
  6. "All-woman selfie campaign aims at girl child adoption". Deccan Herald. 2019-08-04. Retrieved 2021-07-25.
  7. "Selfie With Daughter campaign focuses on single mothers". The Hindu. 2019-07-30. ISSN 0971-751X. Retrieved 2021-07-25.
  8. "After success in India, 'Selfie With Daughters' campaign enters Nepal". The New Indian Express. Retrieved 2021-07-25.
  9. Service, Tribune News. "7-year-old Jind girl starts 'Thank you PM' campaign". Tribuneindia News Service. Retrieved 2021-08-22.
  10. "English Rendering of Prime Minister's 'Mann ki Baat' address on All India Radio". www.pmindia.gov.in. Retrieved 2021-09-28.
  11. "English rendering of Text of Prime Minister's 'Mann Ki Baat' on All India Radio on 20th September 2015". www.pmindia.gov.in. Retrieved 2021-09-28.
  12. "PM's address in 50th episode of Mann Ki Baat". www.pmindia.gov.in. Retrieved 2021-09-28.
  13. "Shri Pranab Mukherjee: Former President of India". pranabmukherjee.nic.in. Retrieved 2021-09-28.
  14. "Economic Survey 2018-19" (PDF).
  15. DevCom, OECD (2020-11-17). "Taking pride in girls: the Selfie With Daughter campaign in India". The SDG Communicator. Retrieved 2021-09-28.


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