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Shopsy (company)

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Indian B2C e-commerce platform
Shopsy
Type of siteE-commerce
HeadquartersBengaluru, Karnataka, India
OwnerFlipkart
URLwww.shopsy.in
Launched1 July 2021; 3 years ago (1 July 2021)

Shopsy is an Indian B2C e-commerce platform launched by Flipkart in July 2021.

History

Flipkart introduced Shopsy in July 2021 as a mobile app that allowed people in India to launch their own online reseller business. By August 2021, the app had adopted a zero-commission marketplace model. Later, Shopsy shifted its focus to become a B2C company. In December 2021, the app launched e-grocery services across 700 cities in India. In March 2022, Shopsy appointed Indian actor Sara Ali Khan as its brand ambassador.

Shopsy was earlier helmed by Flipkart's SVP – Growth & Monetisation, Prakash Sikaria until July 2022. In the same month, Adarsh Menon, senior vice president, and head of new businesses at Flipkart, took over the leadership at Shopsy. In August 2022, Shopsy had 100 million users.

In September 2022, the company launched Grand Shopsy Mela for direct customers and eventually introduced a vernacular search for addressing the non-English speaking demographic. As of December 2022, the mobile app had 11 lakh sellers with 68% of its customers coming from Tier-2 Indian cities. In February 2023, Flipkart announced that Shopsy accounted for 40% of its new customers.

Business model

Shopsy is a zero-commission marketplace model for sellers in India. It is a digital commerce initiative by Flipkart, the Bengaluru-headquartered and Walmart-owned e-commerce company with over US$7.7 billion in annual revenue (FY 2022).

Awards

  • Google Play Best of Users' Choice Award for 2022.

References

  1. "Flipkart vs Meesho: A new war in Indian e-commerce". Moneycontrol. 26 November 2021.
  2. Mishra, Digbijay; Sharma, Samidha (2022-01-04). "Scaling up grocery and Shopsy will be priority, Flipkart CEO says". The Economic Times. ISSN 0013-0389.
  3. Mundhra, Laxitha (2021-10-08). "Flipkart's Social Commerce Venture Shopsy Plans Foray Into Grocery Market In 3-6 Months". Inc42 Media.
  4. "ಸ್ಥಳೀಯ ಉದ್ಯಮಿಗಳ ನೆರವಿಗಾಗಿ ಫ್ಲಿಪ್ಕಾರ್ಟ್ನಿಂದ ಆರಂಭವಾಯಿತು ಹೊಸ ಆ್ಯಪ್; ಇದರ ಕೆಲಸ ಹೇಗೆ ತಿಳಿದುಕೊಳ್ಳಿ". TV9 Kannada (in Kannada). 2021-07-01.
  5. "Flikpart's Shopsy app to digitally enable entrepreneurs, small businesses". Financialexpress. 2 July 2021.
  6. "Shopsy's revenue grows fourfold during festive period, says Flipkart". Moneycontrol. 30 November 2021.
  7. "Flipkart launches Shopsy to help entrepreneurs". www.thehindubusinessline.com. 2021-07-01.
  8. "Shopsy crosses 200,000 mark, announces zero commission marketplace". Business Standard. 2021-08-03.
  9. Majumdar, Romita (2021-07-02). "Under Fire From Small Traders, Flipkart Turns To Social Commerce With Shopsy". Inc42 Media.
  10. Soni, Yatti (2022-11-03). "Majority of Flipkart Shopsy's new users prefer to shop directly". www.thehindubusinessline.com.
  11. "Flipkart's Shopsy to start offering groceries in 700 cities including Mumbai, Delhi, Kolkata and more". India Today.
  12. "Flipkart's Shopsy ups the ante, to launch grocery delivery in 700 cities". Moneycontrol. 14 December 2021.
  13. Khosla, Varuni (2023-03-02). "Flipkart-owned Shopsy's launches TV campaign with Sara Ali Khan". mint.
  14. Soni, Yatti (2022-07-22). "Flipkart Shopsy head Prakash Sikaria to quit". www.thehindubusinessline.com.
  15. Khan, Sami (2023-01-07). "Shopsy is redefining e-commerce space; what is driving manifold growth [Interview]". www.ibtimes.co.in.
  16. Singh, Nikesh (2023-01-23). "Flipkart's Shopsy sees six-fold customer growth on its website in 2022". www.business-standard.com.
  17. "Opinion: Vernacular India is the next big internet wave". mint. 2019-03-04.
  18. "Shopsy claims 6-fold growth in customers, orders during festive season sale". www.business-standard.com. 2022-10-04.
  19. Crossley, Isabelle. "Flipkart's Shopsy reports 600% year-on-year growth with fashion leading the way". FashionNetwork.com.
  20. "Rise of value e-commerce: Shopsy already accounts for 40% of Flipkart's new customers". Business Today. 2023-02-28.
  21. "Walmart-owned Flipkart poised to list publicly, says SoftBank". www.business-standard.com. 2023-02-07.
  22. "Why did Walmart buy India's Flipkart?". BBC News. 2018-05-10.
  23. "Google Play announces best apps of 2022! Questt, Shopsy, Khyaal lead the pack". The Economic Times. 2022-12-01. ISSN 0013-0389.
  24. "Flipkart's Shopsy App gets honored with Google Play Best of Users' Choice Award". TimesNow. 2022-12-01.
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