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Soma (company)

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Water filter designer This article is about the water filtration company. For other companies, see Soma § Businesses and brands.
Soma
Company typePrivate
IndustryWater filtration
Founded2012
HeadquartersSan Francisco, California
ProductsWater filters
Websitewww.drinksoma.com

Soma is a company that designs water filtration systems. It was founded by Mike Del Ponte, Ido Leffler, Rohan Oza, and Zach Allia in 2012.

History

Del Ponte received inspiration for Soma while hosting a dinner party. He was too embarrassed to display his plastic water filter on the table. To compound his embarrassment, when he attempted to decant the water into a glass carafe, the lid flew off the pitcher, spilling water onto the floor. While cleaning up the mess, aided by a dinner guest, Ido Leffler (the founder of Yes To, Inc), they hit on the idea to create a water filter.

The new company, Soma, launched a Kickstarter campaign in December 2012. Within the first nine days they had raised over $100,000, which rose to $147,000 by the end of the campaign.

In July 2013, Soma announced a $3.7 million seed round of funding, from investors that included Baseline Ventures, Forerunner Ventures, Lerer Ventures, Collaborative Fund, Cowboy Ventures, Vast Ventures, Mindful Investors, and Tim Ferriss. Soma opened ordering to the public on September 16, 2013.

In November 2017, Soma was acquired by Full Circle Home, a home goods and cleaning supply company.

An image of the Soma carafe

Description

The Soma water filtration system consists of a glass carafe and a biodegradable water filter. The filters are delivered to customers via a subscription service every two months. The filter was designed by David Beeman, who created the water formulas for Starbucks and Peet's Coffee. Soma has also partnered with charity: water to donate clean drinking water to those in need through the sale of every filter.

Reception

The New York Times called Soma a "welcome change to the status quo" and Inc. Magazine named Soma one of the "most audacious companies of 2013."

References

  1. ^ Viladas, Pilar. The Daily Gift: Soma Water Filter. The New York Times. November 10, 2013.
  2. ^ Fenzi, Francesca Louise. Purer Than Pur, More Elegant Than Brita. Inc. Magazine. April 18, 2013.
  3. ^ Schwartz, Ariel. Forget Brita: Building A Better Water Filter. Fast Company.
  4. Ferriss, Tim. Hacking Kickstarter: How to Raise $100,000 in 10 Days. Four Hour Workweek.
  5. Hickman, Matt. Bye bye, Brita: Sleek Soma water filter takes Kickstarter by storm. Mother Nature Network. December 14, 2012.
  6. ^ Soma: Beautifully innovative all-natural water filters. Kickstarter.
  7. Brooke, Eliza. Charitable Water Filter Maker Soma Raises $3.7M Seed Round. TechCrunch. July 16, 2013.
  8. Schwartz, Ariel. Buy This Gorgeous Better-Than-Brita Water Filter That Began On Kickstarter. Fast Company. September 16, 2013.
  9. Steele, Lauren (2019-08-27). "6 everyday products that redefine eco-friendly design". Fast Company. Retrieved 2020-12-28.
  10. Home, Full Circle. "Full Circle Home Acquires Soma Combining Sustainability And Style". www.prnewswire.com. Retrieved 2020-12-28.
  11. ^ Product Spotlight: Soma Water. Dwell Magazine.
  12. WATCH: Clean Drinking Water for All. The Huffington Post. September 16, 2013.
  13. Clendaniel, Morgan. The Top 14 Design Stories Of 2012. Fast Company.

External links

  • Soma Official Website
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