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South East (Fujian) Motor Co., Ltd., trading as Soueast, is a Chinese automobile manufacturer based in Fuzhou, Fujian, a subsidiary of Chery. It conducts production and sale of passenger vehicle under the Soueast marque.

It used to manufactures Mitsubishi brand passenger cars for sale in mainland China, a joint venture between China Motor Corporation (25%), Fujian Motor Industry Group (50%) and Mitsubishi Motors (25%) before it was acquired by Chery.

History

Soueast was founded in November 1995 as a joint venture between China Motor Corporation and Fujian Motor Industry Group. Mitsubishi became a partner in the joint venture in 2006.

In April 2008, Soueast was awarded a contract to supply 5,700 Delica minibuses to the Iranian Mehreghan Co. In the same year, Jackie Chan was signed on as a Mitsubishi brand ambassador for Mainland China markets.

As of early 2011, Soueast had an annual production capacity of around 180,000 units, but this was set to rise to 300,000 with the completion of current construction, which may have been finished by early 2012.

Although the competition is fierce, the niche has advantages in the market segment, which has earned it a certain degree of praise among buyers who focus on controllability. It once exceeded 100,000 units.

In May 2021, Mitsubishi announced its withdrawal from Southeast Motor, ending 26 years cooperation.

The company was acquired by Chery in 2024 and is currently producing Jetour vehicles.

Products

Currently available

• Soueast S06, Coming Soon
• Soueast S07, C-segment SUV
• Soueast S09, D-segment SUV

Discontinued:

• Soueast Veryca microvan (2008)
• Soueast C1 Xiwang microvan (2011)
• Soueast Delica minibus (1996)
• Soueast Freeca (2001)
• Soueast Lioncel (2003)
• Soueast V3 Lingyue sedan (2008)
• Soueast V5 Lingzhi sedan (2012)
• Soueast V6 Lingshi hatchback (2013)
• Soueast A5 Yiwu (2019)
• Soueast DX3 (2016)
• Soueast DX5 (2019)
• Soueast DX7 Bolang SUV (2015)
• Soueast DX8 (2018)
• Soueast DX9 (2020)
• SEM Delica/ Soueast EV500, rebadged King Long Kairui

• Soueast Veryca
• Soueast C1 Xiwang
• Soueast Delica
• Soueast Freeca
• Soueast Lioncel
• Soueast V3
• Soueast V5
• Soueast V6
• Soueast V6 Cross
• Soueast A5
• Soueast DX3
• Soueast DX5
• Soueast DX7
• Soueast DX8S

Mitsubishi-badged

Soueast produces the following models under the Mitsubishi marque:

• Lancer
• Lancer EX
• Lancer Fortis
• Galant
• Zinger

• A Mitsubishi Lancer produced by Soueast
• A Mitsubishi Lancer EX produced by Soueast
• A Mitsubishi Lancer Fortis produced by Soueast
• A Mitsubishi Galant produced by Soueast
• A Mitsubishi Zinger produced by Soueast

Dodge marque

• Dodge Caravan

• Dodge Caravan

Operations

Soueast has at least one production base in Qingkou city, Minhou County, Fuzhou, Fujian province. This location has probably been expanded three times with the second phase possibly completed c. 2009 as that year saw a 150% increase in units produced. As of early 2011, total yearly production capacity for all sites was forecast to soon reach 300,000 with the completion of the base's third phase. February 2012 production was 37% higher than that of the previous year, which may reflect this additional capacity coming online.

Sales

A total of 96,553 Soueast brand passenger cars were sold in China in 2013, making it the 38th largest-selling car brand in the country in that year (and the 21st largest-selling Chinese brand).

Notes

1. Production capacity figures may consider engines and vehicles as discrete.

References

1. "Company Overview of South East (Fujian) Motor Co., Ltd". Bloomberg Businessweek. Archived from the original on January 4, 2014. Retrieved 4 January 2014.
2. Soueast Motor wins Iranian export deal chinadaily.com.cn, 2008-01-04]
3. Lagging far behind, Mitsubishi looks to new joint partnership chinadaily.com.cn, 2010-11-15
4. Affiliated Companies - China Motor Corporation Archived 2012-03-14 at the Wayback Machine Yulon Group Official Site
5. ^ Mitsubishi Motors to invest in South East (Fujian) Motor Co., Ltd. of China Archived 2012-06-16 at the Wayback Machine Mitsubishi Official Site, April 12, 2006
6. Activities by Region, Asia, 2009 Archived 2012-03-09 at the Wayback Machine Mitsubishi Official Site
7. Affiliated Companies - South East (Fujian) Motor Co., Ltd. Archived 2012-03-14 at the Wayback Machine Yulon Group Official Site
8. ^ About Us - History Archived 2010-12-03 at the Wayback Machine South East Motor Official Site
9. 1.6 Mitsubishi ASX flying into China soon chinacartimes.com, December 6, 2010
10. "Soueast Motor wins Iranian export deal". China Daily. 1 January 2008. Archived from the original on 5 January 2014. Retrieved 4 January 2014.
11. Business in brief - Mar. 25 people.com.cn, March 25, 2008
12. ^ "CHINA'S SOUEST MOTORS TO BEGIN THIRD-PHASE PLANT AFTER FESTIVAL". Asia Pulse. Rhodes. Jan 25, 2011.
13. "存档副本". 27 May 2021. Archived from the original on 2023-07-27. Retrieved 2023-07-27.
14. sina_mobile (2024-03-10). "奇瑞汽车完成收购东南汽车". finance.sina.cn. Retrieved 2024-03-11.
15. "奇瑞"吞掉"东南汽车". auto.gasgoo.com. Retrieved 2024-03-11.
16. Activities by Region: Asia, ASEAN and other regions (PDF). Mitsubishi Motors. 2010. pp. 2 (18). Archived from the original (PDF) on December 2, 2012. Retrieved June 28, 2012.
17. "Mitsubishi Motors announces production, sales and export figures for February 2012". Mitsubishi Motors. March 29, 2012. Retrieved June 28, 2012.
18. "2013 Passenger Vehicle Sales by Brand". China Auto Web. 15 January 2014. Retrieved 5 April 2014.

External links

• Official website (in English)
• Official website (in Chinese)

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