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Consultancy firm
This article appears to contain a large number of buzzwords. There might be a discussion about this on the talk page. Please help improve this article if you can. (February 2016)
Edelman Data & Intelligence
Company typePrivate
IndustryMarket Research Consulting
Founded1999
HeadquartersNew York, New York
Key peopleAntoine Harary, Global MD
Websitehttps://www.edelmandxi.com/

StrategyOne, Inc. is the former name of a research and analytics consultancy. It was renamed Edelman Data & Intelligence in 2020.

The firm, led by Antoine Harary, is a subsidiary of the public relations firm Edelman. It oversees the agency’s approach to reputation, branding and communications research.

Edelman Data & Intelligence was ranked among the top 50 U.S. market research and analytics companies in the American Marketing Association’s (AMA) 2018 Gold Report.

History

In 1999, Edelman launched StrategyOne, a market research firm that would live under its Daniel J. Edelman Inc. holding company. A year later, it launched the first instalment of the Edelman Trust Barometer.

StrategyOne acquired a research firm in 2011 called PluggedIN, which specialized in research online communities.

In 2012, StrategyOne was subsumed into a newly-launched research venture, Edelman Berland. The new venture took its name from leading industry figure Michael Berland, who was appointed as its CEO.

Upon Michael Berland leaving in 2016, the firm renamed itself Edelman Intelligence, under Antoine Harary's leadership. It announced in 2020 that it was changing its name to Edelman Data & Intelligence.

Notable research

Its research has been highlighted in a number of major news outlets including the Wall Street Journal, the New York Times, the Washington Post, and USA Today.

Trust Barometer

Edelman Data & Intelligence is the research company behind the Edelman Trust Barometer, an international study conducted in 25 countries that focuses on the principles of trust in business, government, media and NGOs. The study has been running every year since 2000.

References

  1. "The 2018 AMA Gold Top 50 Report". Retrieved 2018-06-15.
  2. "Edelman and the Rise of Public Relations" (PDF). Bournemouth University. 2012. Retrieved 23 February 2024.
  3. ^ "The world's biggest PR firm claims to be an expert on trust – but is it? | The Guardian". The Guardian. 15 January 2024. Retrieved 23 February 2024.
  4. "Edelman's Strategy One Buys Online Research Community Specialty | PRovoke Media". PRovoke Media. 16 July 2011. Retrieved 23 February 2024.
  5. "Edelman appoints Michael Berland for global research role | PR Week". PR Week. 5 September 2012. Retrieved 23 February 2024.
  6. "Edelman Berland: an all new StrategyOne? | Feature | ResearchLive". ResearchLive. 6 September 2012. Retrieved 23 February 2024.
  7. "Michael Berland exits Edelman | PR Week". PR Week. 3 March 2016. Retrieved 23 February 2024.
  8. "Edelman launches Edelman Data & Intelligence (DxI) | Edelman". Edelman. 19 October 2020. Retrieved 23 February 2020.
  9. Anders, George (January 9, 2008). "As Economy Slows, Reputation Takes On Added Meaning" (PDF). The Wall Street Journal. p. A2. Retrieved April 7, 2012.
  10. Norris, Floyd. “A Rise in Pessimism in the Corner Office”. New York Times, January 30, 2009.
  11. McCann, Ruth. “'Best' For Last?” Washington Post, August 3, 2009.
  12. Healy, Michelle and Ward, Sam. “What are the Sexiest U.S. Cities?” USA Today. Edelman Intelligence employs more than 200 analysts, consultants, data scientists, and storytellers.
  13. Garcia, Tonya. “New Edelman Trust Barometer finds trust in US companies at a low”. PRWeek, January 27, 2009. http://trust.edelman.com/

External links

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