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Super Greg is a fictional DJ created by copywriter Linus Karlsson and creative director Paul Malmström for the Minneapolis advertising agency Fallon McElligott as part of a viral marketing campaign for American jeans company, Lee Jeans in 1999. The campaign launched with a one-page website (www.supergreg.com) and culminated in a TV commercial where Super Greg has a showdown with Lee's mascot, Buddy Lee.

Super Greg was portrayed by Sacha Baron Cohen. Super Greg might have contained inspirational elements in creating his next persona, Ali G.

Super Greg was a site in a set of 3 sites, they were:

• Super Greg, Concept Site
• Curry, Rubberburner
• Roy, Born to Destroy

They were all teasers for a campaign for Lee Jeans. After the campaign the sites directed to Lee Jeans.

References

1. Baar, Aaron (31 July 2000), "Creative: Campaigns - Fashion Statement", Ad Week, All Business, retrieved 27 April 2008
2. "Can't Bust 'Em". Business News. ZDNET Australia. 10 January 2001. Archived from the original on September 29, 2007. Retrieved 25 April 2008.
3. "Mirror" (online copy) of original website
4. Lauerman, Kerry (3 November 2006), "It's Borat Day!", Video Dog, Salon, archived from the original on 7 July 2009, retrieved 27 August 2008

External links

• Mirror of the original Super Greg page
• Graveyard of Hoax sites
• A tribute site with a collection of fan spin offs

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