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Tôt ou Tard (stylized as tôt Ou tard) is an independent Frenchrecord label. It was founded in 1996 as a break-off from Warner Music Group, and turned independent in 2002. The name of the label can be translated as "Sooner or later" in French. Vincent Frèrebeau heads the label, which has about thirty bands and artists signed to it (in 2005). In 2011, Wagram Music acquired a stake in the label and became its exclusive distributor. In September 2018, Wagram Music sold a 49% stake in Tôt ou Tard to Believe Digital.
In 2024, a three-episode documentary about the label, released on YouTube, was directed by Benoît Toulemonde and Didier Varrod.