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T-Mobile Austria GmbH

Trade name	Magenta Telekom
Formerly	T-Mobile Austria
Company type	Subsidiary
Industry	Telecommunications
Predecessor	UPC Austria
Founded	1977; 47 years ago (1977) (as Telekabel Wien) 1996; 28 years ago (1996) (as max.mobil) 2002; 22 years ago (2002) (as T-Mobile Austria)
Headquarters	Vienna, Austria
Area served	Austria
Key people	Rodrigo Diehl (CEO)
Products	Mobile telephony Wireless broadband Internet CATV
Revenue	€1.39 billion (2022)
Number of employees	2200 (2023)
Parent	Deutsche Telekom
Website	magenta.at

T-Mobile Austria GmbH, trading as Magenta Telekom is the second largest mobile and fixed company in Austria. It is owned by Deutsche Telekom. In 2022 it had 5.2 million customers. Its CEO is Rodrigo Diehl since 1 October 2022.

History

The company was founded as max.mobil in 1996 by the Ö-Call consortium. In 2000, the company was bought by Deutsche Telekom. In 2002, max.mobil was renamed to T-Mobile Austria. In 2019, there was a merger of the companies UPC Austria and T-Mobile Austria, resulting in Magenta Telekom.

tele.ring acquisition

In 2005, T-Mobile Austria acquired mobile provider tele.ring from its parent company Western Wireless Corporation for 1.3 billion euros, and transformed it into its own lower-cost flanker brand. The tele.ring branding was discontinued on 23 March 2020.

UPC Austria acquisition

In December 2017, T-Mobile Austria announced it would acquire cable provider UPC Austria (originally founded in 1977 as Telekabel Wien) from its parent company Liberty Global for 1.9 billion euros. The acquisition was approved by the European Commission on 10 July 2018.

The company announced plans to retire the "T-Mobile" and "UPC" brands in 2019, merging the companies under a single "T" brand. The new brand name was announced on the evening of 6 May 2019.

References

1. ^ "Das Unternehmen" [The Company] (in German). Magenta Telekom. April 3, 2023.
2. "Magenta Telekom mit positiver Umsatz- und Ergebnisentwicklung im Geschäftsjahr 2022".
3. Peter Schiefer (4 August 2022). "Rodrigo Diehl folgt ab Oktober 2022 auf Andreas Bierwirth als CEO von Magenta Telekom". Magenta Telekom.
4. René Bresgen (7 May 2019). "With Magenta Telekom into Austria's Digital Future". Deutsche Telekom.
5. "T-Mobile gets tele.ring". TeleGeography. 11 August 2005.
6. "Telekommunikation - tele.ring geht in Magenta auf".
7. "Liberty Global to sell UPC Austria to T-Mobile". TeleGeography. 22 December 2017.
8. "EC greenlights T-Mobile acquisition of UPC Austria". Telecompaper. 10 July 2018.
9. Helmut Spudich (2 August 2018). "Two become one: T-Mobile and UPC make the ultimate promise for Austria's digital future". T-Mobile Austria.

v t e Deutsche Telekom
Subsidiaries and affiliates	Current BT Group 12% Detecon Hrvatski Telekom 51.71% Crnogorski Telekom 76.53% HT Eronet 39.1% Magenta Telekom Magyar Telekom 60.49% Makedonski Telekom 56.67% OTE 53.9% Telekom Romania Mobile Slovak Telekom T-Mobile Czech Republic T-Mobile Polska T-Mobile US 51.4% Assurance Wireless Mint Mobile Ultra Mobile Metro by T-Mobile T-Systems Telekom Deutschland Former Kabel Deutschland Nomad Digital Telekom Albania T-Mobile Netherlands T-Online
Absorbed companies	MobileStar Omnipoint Communications Powertel Sprint Corporation SunCom VoiceStream Wireless Western Wireless Corporation
Branding and sponsorships	Electronic Beats T-Mobile T-Mobile Arena T-Mobile Center T-Mobile Park T-Mobile Team
Related	Attempted purchase of T-Mobile USA by AT&T Deutsche Bundespost Merger of Sprint Corporation and T-Mobile US United States v. Davis T-Center T-Labs T-Mobile 4G LTE CellSpot
Category Commons

• Mobile phone companies of Austria
• Deutsche Telekom