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The song was released as the lead single for the band's third studio album Who You Selling For in July 2016. The single's artwork was also revealed, keeping with the band's past allusion to religion and the devil, this time being consisting of a human hand shaking hands with a red demonic hand. A music video for the song was released on September 29, 2016, which continued the theme of allusions to a diabolical nature. The video consists of footage of the band performing in a stylized black and white setting, with the only color visible being a few things in red, including some parts of the background, and frontwoman Taylor Momsen's lips and pendant necklace. In October 2016, the song topped the BillboardMainstream Rock Songs, making the band the first to ever send their first four songs on the chart to the number one spot. The song also extended the band's record for most number ones on the chart by a female-fronted band.
The band performed the song on Conan O'Brien's late-night talk show Conan on February 28, 2016.
Themes and composition
The song tells the story of a musician who sold her soul to the devil in exchange for success in music, harking back to the old legend of musicians going down to the crossroads in the Mississippi Delta to make deals with the devil for fame and fortune.