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Tava was a carbonated beverage fortified with vitamins and minerals, released by PepsiCo in the first half of 2008. It was marketed exclusively on the web.

Intended for health-conscious consumers, the beverage's nutrients included vitamins B₃, B₆ and E, and chromium. Tava contained no calories and no caffeine, and instead of being called a "soft drink" was promoted as a "sparkling beverage." The beverage debuted with three flavors: Tahitian Tamure (Tropical Berry Blend), Mediterranean Fiesta (Black Cherry Citrus), and Brazilian Samba (Passion Fruit Lime). Production ceased in early 2009 because it wasn't popular enough.

External links

• Former official Tava website (link redirects to flash-based pepsi.com)

References

1. "Tantillo’s Branding Bite: Pepsi Goes Online (Exclusively)" Archived 2010-06-11 at the Wayback Machine Marketing Doctor Blog. March 20, 2008.
2. "New pitch for soda: It's good for you", Andrew Martin, International Herald Tribune, March 7, 2007
3. "Cola companies face a tough road ahead", Zac Bissonnette, BloggingStocks, December 15, 2007

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