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Norsk rikskringkasting (NRK) held the Melodi Grand Prix 1974 at its studios in Oslo, hosted by Vidar Lønn-Arnesen. Five songs were presented in the final with each song sung twice by different singers, once with a small combo and once with a full orchestra. The winning song was chosen by voting from a 14-member public jury who each awarded between 1 and 5 points per song. "The First Day of Love" was performed in Norwegian as "Hvor er du" at the national final and was translated into English before going to Eurovision.
On the evening of the final Strøm performed 4th in the running order, following Spain and preceding Greece. The voting for 1974 reverted to the one-point-per-jury-member system and at the close of voting "The First Day of Love" had picked up only 3 points, placing Norway joint last (with Germany, Portugal, and Switzerland) of the 17 entries, the third time the country ended the evening at the foot of the scoreboard.