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The Flow (website)

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Russian music & entertainment portal
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The Flow is a Russian music and entertainment site surrounding hip-hop culture, founded in 2014.

History

On 2 June 2014, the former team of Rap.ru launched the site The Flow as the main media site for rap and everything, especially with what's popular among Russian youth.

In 2017, editors of The Flow released a show on their YouTube channel called "Russian rap in first person". The first guest on the show was rapper Vitya from the group "АК-47".

In 2019, The Flow and label Universal Music Russia launched a competition for rappers, with the main prize being a music video consisting of a budget for fifteen thousand dollars. The judge of the competition was rapper Vladi of "Kasta".

Management and employees

Editors:

  • Ruslan Munnibaev (Moscow) (2014—present)
  • Aleksei Gorbash (Minsk) (2014—2021)
  • Nikolai Redkin (Moscow) (2014—2020)
  • Andrei Nedashkovskiy (Kyiv) (2014—present)
  • Kirill Busarenko (Vladivostok) (2018—present)

Statistics

According to the Internet company Alexa, in November 2020, The Flow was rated among the 30 thousand most popular sites on the Internet.

Other projects

In 2014, chief editor Andrei Nikitin became editor-in-chief of the Moscow-based journal Time Out, later becoming the section editor of "Music" on the site Afisha Daily, and also becoming a judge on the Jager Music Awards, where he has been getting help from Lesha Gorbash & Nikolai Redkin.

On 24 July 2017, Andrei Nikitin gave a lecture at the summer cinema "Музеон" on "how rap in Russia went from a marginal genre into the youth mainstream".

References

  1. "The Flow отвечает на вопросы читателей (2 июня 2015 года)". the-flow.ru. Archived from the original on 2020-10-31. Retrieved 2020-11-28.
  2. "О проекте The Flow". the-flow.ru. Archived from the original on 2020-11-26. Retrieved 2020-11-28.
  3. "Редакция The Flow запустила шоу «Русский рэп от первого лица» (автор: Егор Беляков) (24 августа 2017 года)". daily.afisha.ru. Retrieved 2020-11-28.
  4. "Сайт The Flow и лейбл Universal запустили конкурс для рэперов (11.10.2019)". 34mag.net. 11 October 2019. Archived from the original on 2021-01-26. Retrieved 2020-11-28.
  5. "Редакция The-Flow". the-flow.ru. Archived from the original on 2020-12-02. Retrieved 2020-11-28.
  6. ^ "Леша Горбаш: открытое интервью с редактором The Flow". 34mag.net. 2018-04-14. Archived from the original on 2020-12-04. Retrieved 2020-11-28.
  7. "«Хороший редактор всем недоволен»: интервью с Колей Редькиным". 34mag.net. 2019-03-27. Archived from the original on 2020-12-05. Retrieved 2020-11-28.
  8. "the-flow.ru Competitive Analysis, Marketing Mix and Traffic - Alexa". alexa.com. Archived from the original on 2020-06-19. Retrieved 2020-11-28.
  9. "Jager Music Awards - Эксперты". timeout.ru. Archived from the original on 2019-12-02. Retrieved 2020-11-28.
  10. "«Arcade Fire — это как Юрий Антонов»: музыканты и промоутеры о Primavera Sound (4 июня 2014 года)". daily.afisha.ru. 4 June 2014. Archived from the original on 2021-05-12. Retrieved 2020-11-28.
  11. "Jager Music Awards - Эксперты". jagermusicawards.net. Archived from the original on 2020-11-26. Retrieved 2020-11-28.
  12. "18 главных премьер, концертов, выставок и лекций недели в Москве (24 июля 2017 года)". daily.afisha.ru. Archived from the original on 2020-10-27. Retrieved 2020-11-28.
  13. "Как рэп в России из маргинального жанра превратился в молодежный мейнстрим (автор: Андрей Никитин) (24 июля 2017 года)". youtube.com. 24 July 2017. Retrieved 2020-11-28.
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