| Company type | Private |
|---|---|
| Industry | E-commerce |
| Founded | November 2019 |
| Founder | Anthony Tsang and Ray Cheng |
| Headquarters | Hong Kong |
| Products | Jewelry |
| Website | https://thefuturerocks.com/ |
The Future Rocks is a global e-commerce company that operates an online marketplace for jewelry made from lab-grown diamonds, lab-grown gemstones, and recycled metals. Its headquarters is located in Hong Kong.
History
The Future Rocks was founded by Anthony Tsang and Ray Cheng in November 2019. The marketplace was launched in April 2021 with six designers.
The Future Rocks designers use materials such as recycled metals, lab-grown diamonds, and gemstones.
The company opened its first physical retail space with a pop-up shop at Tokyo's luxury department store, Isetan Shinjuku, in January 2023.
In 2024, The Future Rocks opened a new pop-up store at K11 Musea in Hong Kong.
As of November 2022, the company hosts 21 designers on its marketplace from nine countries, including the United States, France, Germany, Japan, China, Belgium and Switzerland. Notable designers selling on the marketplace are Swiss LOEV, Spanish RÊVER, German Maren Jewellery, and French Loyal.e Paris.
In November 2023, The Future Rocks launched The Ring collection. This design is crafted entirely from a single piece of lab-grown white sapphire band adorned with a 2ct lab-grown diamond center stone.
In December 2023, The Future Rocks collaborated with USA-based lab-grown diamond brand Lightbox Jewelry on an exclusive Lightbox Joy Collection, aiming at bringing a sense of daily delight to wearers through a selection of playful lab-grown jewelry.
In Spring 2024, The Future Rocks launched The Ring II with British model and actress Awoa Aboah.
References
- "JNA September/ October 2022". news.jewellerynet.com. Retrieved 2024-07-17.
- "Adwoa Aboah Brought Tastemakers To Greenpoint's ILIS To Celebrate The Future Rocks x Lightbox". Daily Front Row. 2024-03-07. Retrieved 2024-07-17.
- "The Future Rocks Launches The Ring II With Adwoa Aboah". Prestige Online - HongKong. 2024-03-25. Retrieved 2024-07-17.
- "The Future Rocks Launches Jewelry Marketplace to Empower Ethical Purchase Decisions | LBBOnline". lbbonline.com. Retrieved 2024-07-17.
- Blanc, Emeline (2022-06-09). "The Future Rocks : voici le tout premier eshop où s'offrir un bijou qui fait du bien à la planète". Vogue France (in French). Retrieved 2024-07-17.
- Claudio, Andre (2024-03-13). "Lightbox's Advancements in Lab-grown Diamonds With Latest From The Future Rocks". WWD. Retrieved 2024-07-17.
- Luo, Jiaqi (2022-11-28). "The 'Carat Freedom' Generation: Lab-Grown Diamonds Woo China's Gen Z". Jing Daily. Retrieved 2024-07-17.
- Dong, Irene (2023-01-18). "The Future Rocks opens its first physical retail space". Inside Retail Asia. Retrieved 2024-07-17.
- Wetherille, Kelly (2023-01-11). "The Future Rocks Opens Pop-up at Isetan". WWD. Retrieved 2024-07-17.
- "【設計達人】專注推動「未來之石」多品牌珠寶創新平台 - 香港文匯報". 香港文匯網 www.wenweipo.com. Retrieved 2024-07-17.
- Templeton, Lily (2022-11-23). "The Future Rocks, a Marketplace Betting on Lab-grown Diamonds". WWD. Retrieved 2024-07-17.
- France, Vogue (2022-12-05). "The Future Rocks, la marketplace joaillerie idéale pour dénicher un cadeau sustainable". Vogue France (in French). Retrieved 2024-07-17.
- "INTERVIEW: LOEV Jewellery". Professional Jeweller. 2023-01-09. Retrieved 2024-07-17.
- "The Future Rocks' Ring Takes Lab-Grown to Next Level - JCK". Retrieved 2024-07-17.
- GJEPC (2024-07-16). "Lightbox Teams Up With Roseate & The Future Rocks For Designer LGD Jewellery". Solitaire International Magazine - India’s leading B2B gem and jewellery magazine. Retrieved 2024-07-17.
- "Lightbox Teams Up With Brand Founded by Former Tiffany Exec". nationaljeweler.com. Retrieved 2024-07-17.
- "The Future Rocks Launches The Ring II With Adwoa Aboah". Prestige Online - HongKong. 2024-03-25. Retrieved 2024-07-17.
- "Adwoa Aboah Brought Tastemakers To Greenpoint's ILIS To Celebrate The Future Rocks x Lightbox". Daily Front Row. 2024-03-07. Retrieved 2024-07-17.