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The song is a tribute to South Central Los Angeles party culture in the hip hop soul style popular at the time. It features Jordan singing over an enhanced Teddy Riley drumbeat sample of Slick Rick's "Children's Story" which in turn has an added interpolation of the bass of Bob James' "Nautilus". "This Is How We Do It" peaked at number one on the US Billboard Hot 100 on April 15, 1995, rising from number six the previous week and displacing Madonna's "Take a Bow" from the top spot. It remained at number one for seven consecutive weeks. It was also number one for seven weeks on the R&B singles chart. The single sold one million copies domestically and received platinum certification from the Recording Industry Association of America (RIAA). The accompanying music video for "This Is How We Do It" was directed by Hype Williams.
Chuck Campbell from Knoxville News Sentinel found that the track "combines enough elements to make for an unavoidable crossover hit, as Jordan's lilting voice meshes with "phat" beats, an incessant title refrain and a sample of rapper Slick Rick's 'Children's Story'." Connie Johnson from Los Angeles Times felt the American R&B crooner and songwriter "has a youthful bravado", describing the song as "hard-slammin'". Simon Price from Melody Maker viewed it as "Bobby Brown grooves with Snoop Dogg rhymes". Another Melody Maker editor, David Stubbs, noted its "auto-pilot, fast-buck, anthemic swingbeat with the usual ring-a-ring-a-roses singalong chant and laboured partytime chorus." Dele Fadele from NME praised it as "anthemic, defiant, and catchy". Ralph Tee from Music Week's RM Dance Update wrote, "This record is typical of everything that urban contemporary soul is about with its chugging swing/funk rhythms and intense Aaron Hall-style vocal and it's been flying out on import lately. Its main appeal is the infectious multi-vocal chorus, blasting out the song's title to ram home its anthemic qualities." He remarked that "there's masses of dancefloor appeal". Another RM editor, James Hamilton, described it as a "soulfully whined, chanted and rapped rolling jackswing joller".
Music video
The music video for the song was directed by American music video and film director Hype Williams. The video opens at a house party with people mingling. Jordan sings and dances at the party, with back dancers on a sound stage, and later sitting in a booth with a woman. It was nominated for two awards at the 1995 MTV Video Music Awards, in the categories for Best Dance Video and Best R&B Video. Remastered in HD, the video has generated more than 176 million views on YouTube as of January 2023.
Impact and legacy
British music newspaper NME ranked "This Is How We Do It" number 12 in their list of the Top 20 of 1995 in December 1995. In 1996, the song earned Jordan a Grammy Award nomination for Best Male R&B Vocal Performance at the 38th Annual Grammy Awards. The same year, the song was named Best R&B 12-inch at the International Dance Music Awards in Miami. German magazine Spex included "This Is How We Do It" in their "The Best Singles of the Century" list in 1999.
In 2002, British girl group Mis-Teeq released their version as a double A-side with "Roll On". It peaked at number seven on the UK Singles Chart, faring four places higher than the original there. The recording by Jordan was featured in the 2002 film Ali G Indahouse alongside the Rishi Rich mix of Mis-Teeq's version. The Rishi Rich remix of "This Is How We Do It" is included on the film's soundtrack. "This Is How We Do It" is included on the special edition of the album Lickin' on Both Sides.
^ Gardner, Elysa (1999). "Hip-Hop Soul". In Light, Alan (ed.). The Vibe History of Hip-Hop (1st ed.). Three Rivers Press. pp. 307–317.
^ Ernest Baker; Alysa Lechner; David Drake; Insanul Ahmed; Tannis Spencer (March 19, 2013). "The 50 Best R&B Songs That Flipped Rap Beats". Complex. Archived from the original on July 29, 2014. Retrieved July 23, 2014.
"The RM Club Chart" (PDF). Music Week, in Record Mirror (Dance Update Supplemental Insert). May 6, 1995. p. 6. Archived (PDF) from the original on September 30, 2021. Retrieved September 2, 2021.
"The RM on a Pop Tip Club Chart" (PDF). Music Week, in Record Mirror (Dance Update Supplemental Insert). May 27, 1995. p. 12. Archived (PDF) from the original on May 9, 2021. Retrieved September 6, 2021.
"Reviews: Single Reviews" (PDF). Music Week. June 8, 2002. p. 11. Retrieved June 25, 2022. The latest cut sees the Mis-Teeq girls moving away from garage to serve up a perfect slice of summery R&B pop.
