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In Spanish football, the Pichichi Trophy (Spanish: Trofeo Pichichi) is awarded by the sports newspaper Marca to the top goalscorer of each La Liga season. Named after the Athletic Bilbao striker Rafael "Pichichi" Moreno, the trophy has been awarded annually since the 1952–53 season. All top scorers who preceded the award's creation were retroactively named Pichichi winners by Marca. Since the 2014–15 season, the top scorer of the women's Liga F is also awarded the Pichichi Trophy.
The Pichichi is not officially recognised by the league's governing body, the Liga Nacional de Fútbol Profesional. As the award is based on Marca's subjective criteria, its data may differ from the official match delegate reports. For the top scorers in the Spanish football league according to La Liga data, see List of La Liga top scorers. The player with the record number of wins is Lionel Messi with eight, all with Barcelona.
Winners
Telmo Zarra won the inaugural Pichichi Trophy in 1953 and amassed a total of six. He remains the Spanish player who has won the award the most times.Quini won Pichichi Trophies with two different clubs.Girona's Ukraine striker Artem Dovbyk is the current winner, having secured his first Pichichi Trophy in the 2023–24 campaign.
Alfredo Di Stéfano and Hugo Sánchez both won four successive Pichichis. Di Stéfano represented Real Madrid, while Sánchez played his first season for Atlético Madrid and the next three for Real Madrid.
"Los discípulos de Pichichi" [Pichichi's disciples]. El Correo (in Spanish). 9 October 2015. Archived from the original on 8 November 2016. Retrieved 23 September 2017.