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The Tale of Lady Ok

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2024 South Korean television series

The Tale of Lady Ok
Promotional poster
Hangul옥씨부인전
Literal meaningThe Story of Lady Ok
Revised RomanizationOkssibuinjeon
McCune–ReischauerOkssipuinchŏn
Genre
Written byPark Ji-sook
Directed byJin Hyuk
Starring
Music byChung Yea-kyung
Country of originSouth Korea
Original languageKorean
No. of episodes5
Production
Running time85 minutes
Production companies
Original release
NetworkJTBC
ReleaseNovember 30, 2024 (2024-11-30) –
present

The Tale of Lady Ok (Korean: 옥씨부인전) is an ongoing South Korean television series starring Lim Ji-yeon, Choo Young-woo, Yeonwoo and Kim Jae-won. It premiered on JTBC on November 30, 2024, and airs every Saturday and Sunday at 22:30 (KST). It is also available for streaming on Kocowa in selected regions.

Synopsis

Set in the Joseon period, the series is about the journey to success of a female slave, whose name, status, and even her husband were fake.

Goo Deok is a slave who escapes slavery and later becomes a legal expert, assuming the name of "Ok Tae-young". Even in difficult situations, she does not hesitate to help people. However, she has a secret. Her secret is that her name, husband, and her status are all fake. She happens to meet Cheon Seung-hwi. He is a story-teller and travels all around the country, reciting stories to people. He happens to meet "Ok Tae-young" and falls in love with her at first sight.

Cast

Main

A legal expert in Joseon. She is loved by everyone because she helps others even in difficult situations. However, her name, identity, and even her husband are all fake.
A story-teller who covers his face with a veil and travels around the country reciting novels to people. He falls in love with "Ok Tae-young" at first sight when he meets her by chance and supports her wholeheartedly even after he finds out about her true identity.
An eager apprentice learning from "Ok Tae-young". Cha Mi-ryeong is characterized by her kindness and boldness, particularly in helping those in need, but she harbors a secret she can not reveal to anyone.
A beloved figure in the village. Sung Do-gyeom holds great respect for "Ok Tae-young" who has been a pillar of support since his childhood.

Supporting

The real Ok Tae-young's grandmother.
Seung-hwi's servant and best friend.
The Ok family's servant and "Tae-young"'s devoted admirer.
Mak Sim's daughter and "Tae-young"'s servant and best friend. (eps. 1–3)
The head of Yuhyangso (Mother's Sanctuary).
  • Lee Seo-hwan as Kim Nak-soo
A rich nobleman and Goo Deok's master.
  • Ha Yul-ri as Kim So-hye
Kim Nak-soo's beloved daughter.
  • Jeon Ik-ryung as Lady Song
A vicious and cruel person who treats slaves like animals and commits atrocities that are brutal, ruthless and creepy.
  • Kim Sun-bin as Baek Do-gwang
Lady Song's son.
The real Ok Tae-young, who died in a fire.
  • Hong Jin-ki as Kkeut Dongi
"Tae-young"'s family member.
  • Choi Da-hye as Cha Sun-hee
Lord Cha Cheon-sik and Lady Hong's ambitious daughter.
  • Lee Sang-hee as Gae Jook
Kim Nak-soo's servant and Goo Deok's father.

Production

Development

Director Jin Hyuk, who previously worked on Master's Sun (2013), The Legend of the Blue Sea (2016–2017) and Sisyphus: The Myth (2021), and writer Park Ji-sook, who wrote My Spring Days (2014) and Uncle (2021–2022), teamed up to create the series.

Casting

On December 6, 2023, it was reported that Lim Ji-yeon and Choo Young-woo were confirmed as the lead actors of the series.

On May 28, 2024, actor Lee Jae-won was confirmed to join the cast.

On June 11, 2024, Yeonwoo and Kim Jae-won were reported to appear in the series.

Release

JTBC confirmed that the series would premiere in the second half of 2024. The series was confirmed to broadcast on November 30, 2024, and would be airing every Saturday and Sunday at 22:30 (KST). It would also be available to stream on Kocowa in the Americas, Europe, and Oceania.

Reception

Ranking

The series ranked eighth globally on Netflix's "TV Shows (Non-English)" from December 2 to 8, 2024, with 1.6 million views despite being only released in some Asian region initially. The Top 10 countries include Indonesia, South Korea, Malaysia, Philippines, Singapore, Thailand, Taiwan and Vietnam. As of December 10, the series is also enjoying Top 10 in countries in Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Salvador and Venezuela.

The show also generated significant buzz in South Korea, leading the drama category on Good Data Corporation FUNdex during December 10 and topping both TV and OTT charts within two weeks of its release. Lim Ji-yeon and Choo Young Woo ranked first and second in actor popularity respectively.

Viewership

The Tale of Lady Ok : South Korea viewers per episode (millions)
Graphs are unavailable due to technical issues. Updates on reimplementing the Graph extension, which will be known as the Chart extension, can be found on Phabricator and on MediaWiki.org.
SeasonEpisode numberAverage
12345678910111213141516
10.9201.4901.6661.9211.789TBDTBDTBDTBDTBDTBDTBDTBDTBDTBDTBDTBD
Source: Audience measurement performed nationwide by Nielsen Korea.
Average TV viewership ratings
Ep. Original broadcast date Average audience share
(Nielsen Korea)
Nationwide Seoul
1 November 30, 2024 4.206% (1st) 4.690% (1st)
2 December 1, 2024 6.813% (1st) 7.190% (1st)
3 December 8, 2024 7.786% (1st) 8.081% (1st)
4 December 15, 2024 8.496% (1st) 8.892% (1st)
5 December 21, 2024 7.863% (1st) 8.708% (1st)
6 December 22, 2024
7 December 28, 2024
8 December 29, 2024
9 January 4, 2025
10 January 5, 2025
11 January 11, 2025
12 January 12, 2025
13 January 18, 2025
14 January 19, 2025
15 January 25, 2025
16 January 26, 2025
Average
  • In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
  • This drama airs on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC, and EBS).

References

  1. Ham, Sang-beom (December 1, 2024). 에스파 윈터, JTBC '옥씨부인전' OST 첫 주자 출격 [Winter from "Aespa", JTBC 'Madam Ok' OST First Runner-up]. sportsseoul (in Korean). Archived from the original on December 7, 2024. Retrieved December 5, 2024 – via Naver.
  2. TV, ING. 옥씨부인전 1화 [The Tale of Lady Ok EP1]. TVING (in Korean). SLL. Retrieved December 17, 2024.
  3. ^ Jin, Hyang-hee (November 21, 2024). '옥씨부인전' 임지연·추영우, 웃음→절절한 로맨스 최강 케미스트리 예고 ['The Story of Lady Ok' Lim Ji-yeon and Choo Young-woo, laughter→heartbreaking romance, strongest chemistry preview]. Star Today (in Korean). Retrieved December 1, 2024.
  4. ^ Kim, Ji-woo (December 6, 2023). "[공식] 임지연, 차기작 사극 '옥씨부인전'" [ Lim Ji-yeon's next work, the historical drama 'The Story of Lady Ok'] (in Korean). Sports Kyunghyang. Archived from the original on May 4, 2024. Retrieved June 28, 2024.
  5. ^ Park, Jae-hwan (June 13, 2024). "JTBC 드라마 '옥씨부인전' 임지연-추영우-연우-김재원.."독특한 사극이 온다"" [JTBC drama 'The Story of Lady Ok' Lim Ji-yeon, Choo Young-woo, Yeonwoo, and Kim Jae-won..."A unique historical drama is coming"] (in Korean). KBS Media. Archived from the original on June 28, 2024. Retrieved June 28, 2024.
  6. '옥씨부인전' 임지연·추영우, 생존 사기극 예고...11월 30일 첫 방송 ['The Tale of Lady Ok', starring Lim Ji-yeon and Choo Young-woo, preview... First broadcast on November 30th] (in Korean). TF. October 10, 2024. Archived from the original on December 14, 2024. Retrieved December 12, 2024.
  7. Son, Bong-seok (October 19, 2024). 배우 이재원, '옥씨부인전' 만석 역 출연···임지연·추영우와 연기 호흡 예고 [Actor Lee Jae-won to appear as Man-seok in 'Madam Ok'···Preview of acting chemistry with Im Ji-yeon and Chu Young-woo] (in Korean). Sports Kyunghyang. Archived from the original on December 14, 2024. Retrieved November 6, 2024 – via Naver.
  8. Kang, Seo-jeong (October 22, 2024). 김재화, 임지연에 몸과 마음 다 바친다..'옥씨부인전' 캐스팅[공식] [Kim Jae-hwa, Lim Ji-yeon give their whole body and soul to 'Madam Ok' casting ] (in Korean). Osen. Archived from the original on December 14, 2024. Retrieved November 6, 2024 – via Naver.
  9. Kim, Soo-jin (November 15, 2024). 윤서아, '옥씨부인전' 캐스팅...임지연과 '애틋 우정' 예고 [Yoon Seo-ah to appear in 'Madam Ok' as Lim Ji-yeon's best friend] (in Korean). ETNews. Retrieved November 18, 2024 – via Naver.
  10. Hwang, So-young (November 6, 2024). 하율리, 30일 첫방 '옥씨부인전' 합류..임지연의 아씨로 [Ha Yu-ri, joining 'Madam Ok's Story' for the first episode on the 30th..As Im Ji-yeon's wife] (in Korean). JTBC. Archived from the original on December 2, 2024. Retrieved November 6, 2024 – via Naver.
  11. Ahb, Byeong-gil (October 23, 2024). 전익령 '옥씨부인전' 출연···악의 화신 변신 [Jeon Ik-ryeong appears in 'Madam Ok'···Transformation into the incarnation of evil] (in Korean). Sports Kyunghyang. Archived from the original on December 14, 2024. Retrieved November 6, 2024 – via Naver.
  12. Kim, Soo-jin (November 4, 2024). 김선빈, 드라마 '옥씨부인전' 출연 [공식] [Kim Sun-bin to appear in drama 'Madam Ok' ] (in Korean). Star News. Retrieved November 6, 2024 – via Naver.
  13. Hong, Se-young (October 30, 2024). [단독] 손나은, '옥씨부인전' 출연...임지연 못지않은 존재감 [ Son Na-eun, Appearing in 'Madam Ok'... Presence No Less Than Lim Ji-yeon] (in Korean). Star News. Archived from the original on December 14, 2024. Retrieved November 6, 2024 – via Naver.
  14. Ahb, Byeong-gil (October 23, 2024). 홍진기 '옥씨부인전' 합류, 임지연 보좌역 [Hong Jin-ki joins 'Madam Ok', plays the role of Lim Ji-yeon's assistant] (in Korean). Sports Kyunghyang. Archived from the original on December 14, 2024. Retrieved November 6, 2024 – via Naver.
  15. Ahn, So-yoon (December 6, 2024). [공식] '강하늘과 한솥밥' 최다혜, '옥씨부인전' 합류...출세 야망 드러낸다 [ Choi Da-hye joins the cast of 'Lady Ok'... reveals ambition for success] (in Korean). The Chosun Ilbo. Archived from the original on December 8, 2024. Retrieved December 8, 2024.
  16. Kang, Nae-ri (May 28, 2024). "이재원, JTBC '옥씨부인전' 합류...임지연·추영우와 호흡" [Lee Jae-won joins JTBC's 'The Story of Lady Ok'... Working with Lim Ji-yeon and Choo Young-woo] (in Korean). YTN Star. Archived from the original on June 28, 2024. Retrieved June 28, 2024.
  17. Kim, Myung-mi (June 11, 2024). "연우 김재원 '옥씨부인전' 합류...임지연 추영우와 호흡[공식]" [Yeonwoo and Kim Jae-won join 'The Story of Lady Ok'... Working with Lim Ji-yeon and Choo Young-woo ] (in Korean). Newsen. Archived from the original on June 28, 2024. Retrieved June 28, 2024.
  18. Hwang, So-young (June 11, 2024). 연우·김재원 연인으로 만난 '옥씨부인전' 임지연과 시너지 [Synergy with Lim Ji-yeon from 'Mrs. Ok' who met Yeon-woo and Kim Jae-won as lovers] (in Korean). JTBC. Archived from the original on June 28, 2024. Retrieved June 28, 2024 – via Naver.
  19. Kim, Na-yul (October 10, 2024). '옥씨부인전' 임지연X추영우, 조선 팔도 흔들 캐스팅..11월 첫 방송[공식] ['The Story of Lady Ok' Lim Ji-yeon X Chu Young-woo, cast to shake Joseon's eight provinces.. First broadcast in November ] (in Korean). Herald Pop. Retrieved October 10, 2024 – via Naver.
  20. Kocowa (November 9, 2024). "The cast of The Tale of Lady Ok brings history to life! 📜 Catch their captivating performances starting November 30 on KOCOWA+!" (Tweet). Retrieved November 9, 2024 – via Twitter.
  21. "Archived copy". Archived from the original on May 8, 2024. Retrieved December 20, 2024.{{cite web}}: CS1 maint: archived copy as title (link)
  22. "Archived copy". Archived from the original on December 17, 2024. Retrieved December 20, 2024.{{cite web}}: CS1 maint: archived copy as title (link)
  23. "Archived copy". Archived from the original on August 24, 2023. Retrieved December 20, 2024.{{cite web}}: CS1 maint: archived copy as title (link)
  24. Young, P. (2024, December 11). "옥씨부인전" 임지연x추영우, 시청률·화제성 다 잡았다. . .1위 싹쓸이| "The Tale of Lady Ok" Im Ji-yeon x Chu Young-woo, grabbing both viewership ratings and buzz. . . sweeping 1st place. Joy24 Naver. Retrieved December 11, 2024, from https://m.joynews24.com/v/1792667
  25. ^ Nielsen Korea ratings:

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