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Starwatch Music released the song as the album's second single and band's tenth overall single on 27 August 2010, following an online poll on Monrose's official website that was set up to determine which of the album's tracks was the favourite of fans, beating out "Breathe You In" and "Mono". Upon its release, the song became a moderate commercial success, peaking at number 22 on the German Singles Chart and at number 28 on the Austrian Singles Chart. Its accompanying music video was filmed by director Lennart Brede in Friedrichshain-Kreuzberg and It features a rotating triple split-screen effect.
Music video
The accompanying music video for "This Is Me" was directed by Lennart Brede and filmed on August 1, 2010 in the Berlin borough of Friedrichshain-Kreuzberg. It features a rotating triple split-screen effect which critics compared to the music video for American girl band Destiny's Child's "Emotion" (2001). Filming locations include Warschauer Brücke, Warschauer Straße, Falkensteinstraße, Luisenstadt Canal, and U-Bahn station Schlesisches Tor. Production was helmed by Mutter & Vater Productions, while editing was overseen by Chris Heidrich.
