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"Time Is Up" is a song by American singer Poppy, featuring American music producer Diplo. It was released by Mad Decent on August 22, 2018 as the second single from Poppy's second studio album Am I a Girl? (2018). It was written by Poppy, Simon Wilcox, Titanic Sinclair, Tommy English and its producers Diplo, Jasper Helderman, Thomas Helsloot and Vaughn Oliver.
It is an electropop and dance-pop song about the end of humans and the rise of robots. The cover art features Poppy with electrode patches on her head, which is also a recurring scene in the music video. The music video was released along with the song.
Reception
Idolator's Mike Wass called the song an "apocalyptic electropop anthem about the end of the human race", and noted Poppy's robotic vocal delivery as well as the song's "ominous" chorus. Steph Evans of Dancing Astronaut said the song is "infectious modern pop underlined by Diplo's production".
Promotion
Poppy teased her collaboration with Diplo on social media in August, posting an image of her with the electrode patches on her temples from the music video. She first performed the song on television in September 2018 in an appearance on The Late Late Show with James Corden.
Music video
The music video was directed by Titanic Sinclair and released in August 2018, and features Poppy giving a pill to various human test subjects. It depicts a retelling of Poppy's rise to fame in a futuristic dystopian world. Idolator called the video "suitably chilling" to match the song. It has received over seven million views on YouTube since its release.
