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Toks Asher Young

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Nigerian entrepreneur
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Tochukwu Young Umezulike
BornAdazi, Anambra State
NationalityNigerian
Alma materNnamdi Azikiwe University
Occupations
  • Talent manager
  • entrepreneur
  • executive producer
  • author
Websitetoksasheryoung.com

Tochukwu Young Umezulike // , better known as Toks Asher Young, is a Nigerian talent manager, entrepreneur and executive producer. He is also the author of the book, DEUCES: An Anthology of WORDS, RHYMES & POEMS.

Early life and education

Toks Asher Young was born in Adazi, Anambra State and raised in Enugu State. He hails from Umueji, Ufuma, in Orumba North Local Government Area of Anambra State. Young is a graduate of Nnamdi Azikiwe University, Awka in Anambra State, where he studied Electromechanics and was later posted to Ise Orun Council, Ekiti State for his one-year national service.

Career

In 2007/2008, Juju, a dancehall artiste living in Amsterdam, made Young his manager after Young had helped him secure a collaboration with 2Baba, plan his album launch, and debut in the Nigerian Music industry.


The following year, Young became General Pype's manager and realized he could pursue talent management as a career, resulting in the start of his career as a talent manager. In addition to managing General Pype, Young was also the general manager and co-founder of Podium Worldwide (also known as Podium Vybez).

In 2009, Young and Storm Records executive produced "Champion" by dancehall artist General Pype.

In June 2014, Young got a contract from former Etisalat, now known as 9Mobile, to be the talent manager for their Cloud Nine musical event series held in Port Harcourt and Abuja, Nigeria.

In 2017, Young was the resident judge for the first edition of THE GROUNDED TALENT SEARCH which was won by BShine, an indigenous hiphop artist based in Enugu State, Nigeria. He also modeled for Zlni Couture’s 2017 Summer collection.

Young has worked with some public figures like Kenny "Keke" Ogungbe, Dayo "D1" Adeneye, Obi Asika, and Ayo Rotimi, who also mentored him in his career.

He is the manager for Naeto C, Yung6ix, Kollydee and Grindha.

Production credit

In 2010, the "Champion (Remix)" video, executive produced by Young, won the award for Best Ragga Dancehall Video at the Channel O Music Video Awards.

Awards

Year Award Category Result Notes
2016 Scream All Youth Awards Talent Manager Of The Year Nominated —
2017 Nigerian Campus Choice Awards Entertainment Personality Of The Year Nominated —
African Entertainment Awards USA Best Manager Award Nominated —
2018 Nigeria Hype Awards 2018 ARTIST MANAGER OF THE YEAR Won —
2019 The Intellects Awards (TIA) Best Publicist Nominated —
2021 Nelson Mandela Leadership Award Of Excellence and Integrity ECOWAS YOUTH AMBASSADOR Won —
2024 African Entertainment Awards, USA (AEAUSA) BEST ENTERTAINMENT MANAGER Won —

References

  1. "A case for chivalry and romance". Vanguard. Retrieved 28 October 2020.
  2. "Seven major things artiste needs to do good music – Toks". New Telegraph. Retrieved 4 December 2019.
  3. "Toks Asher Young: 7 Things An Artiste Needs to Make Good Music". Eelive. 2 December 2019. Retrieved 4 December 2019.
  4. ^ "The Nigerian Music Industry: Thinking It's All Entertainment – TASMAG Online Magazine". tasmag.com. Retrieved 2024-06-20.
  5. "J-Twiz Enta-10-ment Appoints Toks Asher Young as Head of Talent and Artist Management". The Daily Times.
  6. "General Pype Inks Strategic JV with Storm 360 Records to Expand Musical Reach". This Day.
  7. "Champion For Life! General Pype's 'Champion' licensed by SuperSport". Bella Naija.
  8. "General Pype Lands Supersport Licensing Deal", New Telegraph, July 6, 2022.
  9. "General Pype signs mega licensing deal with Supersports", The Nation, July 6, 2022
  10. "Champion Remix by General Pype wins big At The CHOMVA 2010", Vanguard, July 6, 2022.
  11. "Tochukwu Umezulike: A Quintessential Artiste Manager", This Day, July 6, 2022
  12. "Meet Toks Asher Young: The Visionary Talent Manager Behind General Pype". This Day.
  13. "Etisalat takes cloudnine sessions to Port-Harcourt", The Nation, July 7, 2022
  14. "Harrow Park Golf Club Abuja Hosts Etisalat Cloud Nine", New Telegraph, July 7, 2022.
  15. "Nigerian Telecom Company Etisalat Engages Toks Asher Young for Cloud Nine Sessions". Nigerian Tribune.
  16. "Meet the First Winner of Grounded Talent Search 2017, Celebrities that showed up and lots more!". Blueprint Afric. Retrieved 7 December 2019.
  17. "Zini couture unveils its 2017 summer collection", The Guardian, July 12, 2022.
  18. "Award winner, Toks Asher soars". The Sun. 6 December 2019. Retrieved 7 December 2019.
  19. "Toks Asher Music is my first love". The Guardian. 17 November 2019. Retrieved 4 December 2019.
  20. "Toks' Artist General Pype Bags Channel O Award". The Sun. 9 December 2019. Retrieved 4 January 2020.
  21. "Scream All Youth Awards 2016 Nominees List". NgDailyNews. 11 October 2016. Retrieved 4 December 2019.
  22. "Nigeria Campus Choice Award 2017 Youth&Entertainment Nominee List". Nigeria Campus Choice Award. 17 February 2017. Retrieved 4 December 2019.
  23. "AEAUSA AWARDS 2017 NOMINEES". EverSto. Retrieved 4 December 2019.
  24. "NIGERIA HYPE AWARDS 2018: SEE FULL LIST OF WINNERS". Olodoempire. Retrieved 4 December 2019.
  25. "Toks Asher Young Honoured With Leadership Award And Appointed ECOWAS Youth Ambassador". The Daily Times. Retrieved 27 May 2021.
  26. "Working with youths across Africa earned me ECOWAS Youth ambassadorial role ― Tochukwu Umezulike". Nigerian Tribune. May 2021. Retrieved 27 May 2021.
  27. "AEAUSA 2024: Toks Asher Young Bags Best Entertainment Manager Award". Leadership.
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