Trading up the chain - Misplaced Pages

Marketing and propaganda tactic

Trading up the chain is a marketing and propaganda tactic of deliberately inducing circular reporting, by seeding a message or claim in a less-credible medium, with the intent of it being quoted and repeated by publications (or people) who appeal to a wider audience. Those more-authoritative sources are then cited, to build up the message's credibility and publicize it further. Trading up the chain can be a tactic for disinformation and media manipulation.

The term was publicized by the author and marketer Ryan Holiday, who described its use in marketing and politics.

References

^ "Trading Up The Chain: Mainstream Media Takes Cues from Blogosphere". Observer. 2014-04-23. Retrieved 2020-08-16.
^ Holiday, Ryan (2012). Trust Me, I'm Lying: Confessions of a Media Manipulator. Penguin. ISBN 978-1101583715.
Donovan, Joan (October 24, 2019). "How memes got weaponized: A short history". MIT Technology Review. Retrieved 2020-08-17.
Krafft, P. M.; Donovan, Joan (2020-03-03). "Disinformation by Design: The Use of Evidence Collages and Platform Filtering in a Media Manipulation Campaign". Political Communication. 37 (2): 194–214. doi:10.1080/10584609.2019.1686094. ISSN 1058-4609.

v t e Propaganda techniques
Accusation in a mirror Ad hominem Appeal to fear Appeal to emotion Atrocity propaganda Bandwagon effect Beautiful people Big lie Black propaganda Blood libel Buzzword Cartographic propaganda Censorship Cherry picking Cult of personality Demonizing the enemy Disinformation Dog whistle Doublespeak Emotive conjugation Exaggeration False accusation False balance False dilemma Fake news Fear, uncertainty, and doubt Firehose of falsehood Flag-waving Framing Gish gallop Glittering generality Half-truth Historical negationism Ideograph Indoctrination Lawfare Loaded language Newspeak Managing the news Minimisation Monumental propaganda Moralistic fallacy New generation warfare Obscurantism Overcomplication Oversimplification Plain folks Psychological warfare Propaganda of the deed Public relations Rally 'round the flag effect Scapegoating Senbu Shooting and crying Slogan Spin Weasel word Whataboutism White propaganda

Propaganda techniques

v t e Media manipulation
Context	Bias Crowd psychology Deception Dumbing down False balance Half-truths Media Obfuscation Orwellian Persuasion Manipulation (psychology)
Activism	Advocacy group Alternative media Boycott Call-out culture Cancel culture Civil disobedience Culture jamming Demonstrations Deplatforming Grassroots Guerrilla communication Hacktivism Internet Media Occupations Petitions Protests Youth
Advertising	Billboards False Infomercials Mobiles Modeling Radio Sex Slogans Testimonials TV Criticism of advertising Annoyance factor
Censorship Media regulation	Books Broadcast law Burying of scholars Catch and kill Corporate Cover-ups Euphemism Films Historical negationism Internet Political Religious Self
Hoaxing	Alternative facts April Fools' Deepfake Fake news websites Fakelore False document Fictitious entries Firehose of falsehood Forgery Gaslighting List Literary Lying press Photograph manipulation Racial Urban legend Virus Video manipulation
Marketing	Branding Loyalty Product Product placement Publicity Research Word of mouth
News media	Agenda-setting Broadcasting Circus Cycle Emotive conjugation False balance Infotainment Managing Narcotizing dysfunction Newspeak Pseudo-event Scrum Sensationalism Tabloid journalism
Political campaigning	Advertising Astroturfing Attack ad Canvassing Character assassination Dog whistle Election promises Lawn signs Party platforms (or manifestos) Name recognition Negative Push polling Smear campaign Wedge issue
Propaganda	Bandwagon Big lie Crowd manipulation Disinformation Fearmongering Framing Indoctrination Loaded language National mythology Rally 'round the flag effect Techniques
Psychological warfare	Airborne leaflets False flag Fifth column Information (IT) Lawfare Political Public diplomacy Sedition Subversion
Public relations	Cult of personality Doublespeak Non-apology apology Reputation management Slogans Sound bites Spin Transfer Understatement Weasel words Corporate propaganda
Sales	Cold calling Door-to-door Pricing Product demonstrations Promotion Spaving Promotional merchandise Telemarketing
Related	Influence-for-hire Media bias United States Media concentration Media democracy Media ecology Media ethics Media franchise Media influence Media proprietor

Categories:

See also

References