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Turtle Chips

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South Korean snack food brand
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Turtle Chips (Korean: 꼬북칩, romanized: Kkobuk Chip) are a brand of chips that are made by South Korean snack company Orion. They get their name from their shape, which resembles the shell of a tortoise.

Turtle Chips has been a popular snack since its release in March 2017. According to Orion, the unique crispiness from the four thin chips overlapping each other took eight years to develop. In February 2019, Orion obtained a patent for its manufacturing facility that develops the four-layered plates, giving it exclusive rights for the next 20 years.

Exports

In April 2023, Orion invested a total of 10 billion won ($7.6 million) to establish local production systems in Vietnam and India to release Turtle Chips in the respective markets. In Vietnam, the product name changed to "Masita" which translates to "delicious" in Korean (맛있다).

In India, the snack is sold as "Turtle Chips," following the same product name as exports to the United States, Australia, and the United Kingdom. Orion developed five new flavors for the Indian market—Mexican Lime, Sour Cream and Onion, Tangy Tomato, Masala, and Spicy Devil.

Flavors

  • Sweet Corn / Corn Soup (Original)
  • Cinnamon
  • Sweet Soybean (Injeolmi)
  • Chocolate Churros
  • Sweet Vanilla
  • Shrimp
  • Seaweed
  • Truffle
  • Flaming Mala
  • Pink Himalayan Salt
  • Steak Wasabi
  • Cheddar Cheese
  • Flamin' Lime (U.S. exclusive)
  • Mexico Barbeque (China exclusive)
  • Mexican Lime
  • Sour Cream and Onion
  • Tangy Tomato
  • Masala
  • Spicy Devil

References

  1. "Turtle Chips Are for Texture Maximalists". Epicurious. 2021-05-20. Archived from the original on 2022-12-29. Retrieved 2022-12-29.
  2. 최수향 (2018-06-19). "S. Korean confectionery maker Orion launches flagship chips in U.S., Taiwan". Yonhap News Agency. Archived from the original on 2022-12-29. Retrieved 2022-12-29.
  3. Hyee-su, Cho (2019-05-14). "Orion's Turtle Chips named best puffed snack in China". The Korea Herald. Archived from the original on 2022-12-29. Retrieved 2022-12-29.
  4. "Orion's Turtle Chips launches in Vietnam, India". The Korea Economic Daily. Archived from the original on 2023-06-09. Retrieved 2023-06-09.
  5. "Orion's Turtle Chips launches in Vietnam, India". The Korea Economic Daily. Archived from the original on 2023-06-09. Retrieved 2023-06-09.
  6. "Turtle Chips and 6 Flavors that You Need to Try". SOKO VIBES. Archived from the original on 2022-12-29. Retrieved 2022-12-29.


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