The unexpected red theory is a design theory asserting that incorporating red-colored home accessories can enhance interior design. Coined by Taylor Migliazzo Simon, a designer based in Williamsburg, Brooklyn, the theory first attained popularity on the social media platform TikTok in January 2024, and eventually received widespread coverage across various design magazines.
Critical analysis and reception
Design journalists and publications have created listicles to highlight interior spaces, such as houses and hotels, that reflect the theory.
In Real Simple, journalist Morgan Noll wrote that "red is one of the most visible colors in the color spectrum so it has a strong ability to grab attention and attract the eye."
In The Daily Telegraph, Sophie Robinson, a designer, criticized that “you can’t just add red to any room – it’s just not that simple. It can look jarring.”
References
- McCaughan-Hawes, Charlotte (February 20, 2024). "TikTok's 'unexpected red theory' is an interior designer trick you need to know". House & Garden. Retrieved February 21, 2024.
- Kircher, Madison (February 16, 2024). "What Is 'Unexpected Red'?". The New York Times. Retrieved February 20, 2024.
- Dowling, Amber (January 30, 2024). "See Why Experts Think Unexpected Red Theory May Be The Next Home Trend You Need". HGTV. Retrieved February 21, 2024.
- "50+ Rooms That Prove 'The Unexpected Red Theory' Really Works - The Nordroom". February 13, 2024. Retrieved February 21, 2024.
- Noll, Morgan (January 25, 2024). "The "Unexpected Red Theory" Could Elevate Your Home and Fashion Game". Real Simple. Retrieved February 21, 2024.
- Newton, Hannah (February 6, 2024). "Why 'unexpected red' is trending in interiors – and how to do it right". The Daily Telegraph. ISSN 0307-1235. Retrieved February 21, 2024.
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