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A Unicast advertisement is an Internet advertisement that consists of a video played like a TV commercial, usually in a pop-up or pop-under advertisement.

Unicast ads have the same influence and power as a regular TV commercial, except they allow the viewer to click on the ad in order to go to the company's website, or get more information.

References

1. "How Web Advertising Works" HowStuffWorks http://computer.howstuffworks.com/web-advertising7.htm
2. "Growth of Online Classified Advertising". Archived from the original on May 27, 2024. Retrieved March 17, 2016.

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