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Unstereotype Alliance

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Coalition of companies

Unstereotype Alliance is a coalition of companies in the advertising industry that focuses on reducing stereotypes in advertisements and enhancing gender equality in advertisement staff. It has national chapters in Brazil, Japan, South Africa, Turkey, the United Arab Emirates and the United Kingdom.

Unstereotype Alliance was founded in June 2017, led by UN Women and Unilever with other multinational companies. Its initial sponsors included P&G, AT&T, Johnson & Johnson and Unilever. It was preceded by the "#Unstereotype" campaign started by Unilever.

Activities

Unstereotype Alliance provides guidelines and tools to avoid gender stereotypes in advertisements. It released its first report "Beyond Gender 2: The Impact of Intersectionality in Advertising" in October 2021.

References

  1. "About the Unstereotype Alliance". unstereotypealliance.org.
  2. "Are you ready for change? Gender equality attitudes study 2019, page 62" (PDF). unwomen.org.
  3. "National Chapters". www.unstereotypealliance.org.
  4. O’Reilly, Lara (2019-01-28). "Some Marketers Moving Away From Dated Gender Targeting, Study Shows". Wall Street Journal. ISSN 0099-9660. Retrieved 2022-04-16.
  5. "Press Release: In Cannes, UN Women Executive Director calls on members of global industry to eliminate gender stereotypes in advertising". UN Women – Headquarters.
  6. Cristina Aced (2022-03-08). "Bye-bye stereotypes: why brands shouldn't communicate to women". UPF-BSM. Retrieved 2022-04-16.
  7. "Unilever Aims to Eradicate Stereotypes". CMO TODAY. 2017-10-03. Retrieved 2022-04-16.
  8. "All you need to know to unstereotype advertising". www.unstereotypealliance.org.
  9. Gutmann, Bernadette; Jha, Shreyasi; O’Doherty, Emer; Banerji, Ranjavati (2022-03-02). "Selling Stereotypes: Reviewing the Impact of Business Advertisements on Gender Norms and Socialization". Business and Human Rights Journal. 7 (1): 157–162. doi:10.1017/bhj.2021.48. ISSN 2057-0198. S2CID 247195738.
  10. "Positive impact of intersectionality in advertising". ipsos.com. 2021-10-12. Retrieved 2022-04-16.
  11. "Beyond Gender 2: The Impact of Intersectionality in Advertising". www.unstereotypealliance.org.

External links

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