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| Product type | Vegan protein powder, protein bars |
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| Owner | WM Partners |
| Country | U.S. |
| Introduced | 2001; 23 years ago (2001) |
| Previous owners | Danone |
| Website | myvega.com |
Vega is a brand of plant based nutritional products. The company was started in Burnaby by Charles Chang and Brendan Brazier in 2004. In 2015, Vega was sold to Denver-based giant Whitewave Foods for US $550 million.
In 2021 Vega brand was disposed from Danone and sold to WM Partners.
Products
The Vega line of products includes vegan protein powder, protein bars, protein snacks, protein shakes, and supplements. Their products are all vegan certified and Non-GMO Project verified. Vega products predominantly use pea based protein instead of the typical dairy based whey protein used in most supplemental protein products.
The Vega Protein with Greens comes in seven different flavours while offering 20 grams of plant based protein, veggies and green daily servings.
References
- O'Grady, Matt (29 May 2014). "Making millions selling vegan shakes". The Globe and Mail. Retrieved 19 December 2017.
- "Burnaby's Vega sold to Denver-based giant for $550 million US". Vancouver Sun. Retrieved 9 December 2017.
- Private equity firm to acquire Danone’s Vega brand By Sam Danley, 18 June 2021
- Danone sells Vega brand to US private-equity firm By Dean Best. 17 June 2021
- "Certification".
- Banaszek, Amy; Townsend, Jeremy R.; Bender, David; Vantrease, William C.; Marshall, Autumn C.; Johnson, Kent D. (2019-01-04). "The Effects of Whey vs. Pea Protein on Physical Adaptations Following 8-Weeks of High-Intensity Functional Training (HIFT): A Pilot Study". Sports. 7 (1): 12. doi:10.3390/sports7010012. ISSN 2075-4663. PMC 6358922. PMID 30621129.
External links
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