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Vel Soap or Vel Detergent (from the slogan "Mar-VEL-ous") is a soap liquid detergent by Colgate-Palmolive. Introduced in the United States in the late 1940s, the product has been sold in places such as Argentina, Mexico, Puerto Rico, Venezuela and other Latin American countries as well as in Scandinavia. In Mexico, it was sold as Vel Rosita (Vel Pink). This was due to the liquid being pink as well as the bottles it was sold in.

References

1. Steve Rivkin; Fraser Sutherland (13 January 2005). The Making of a Name: The Inside Story of the Brands We Buy. Oxford University Press. pp. 124–. ISBN 978-0-19-988340-0.
2. ^ Jim Cox (23 May 2008). Sold on Radio: Advertisers in the Golden Age of Broadcasting. McFarland. pp. 123–. ISBN 978-0-7864-5176-0.
3. "Colgate.com - News".

v t e Colgate-Palmolive
People	Current Ian Cook (Executive Chairman) Noel Wallace (President and CEO) Former William Colgate (founder) John T. Cahill David Foster Ellen Hancock Martin Ittner Richard Kogan George Henry Lesch Delano Lewis David J. Mahoney Ed McAteer Jan Miner Stephen Sadove
Brands	Ajax Axion Baby Magic Bambeanos Cibaca Cold Power Colgate Darlie Elmex Fabuloso Fresh Start Hill's Pet Nutrition Irish Spring Kolynos Lady Speed Stick Mennen Murphy Oil Soap Palmolive Protex Sanex Science Diet Skin Bracer Softsoap Speed Stick Suavitel Teen Spirit Tom's of Maine Ultra Brite Vel Soap
Related	Colgate-Palmolive Pakistan (51%) The Colgate Comedy Hour Colgate Clock (Indiana) Colgate Clock (Jersey City) The Doctors Dr. Simon Locke FTC v. Colgate-Palmolive Co. United States v. Colgate & Co.
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