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Viral message refers to marketing messages that are passed from person to person through their social networks. To create successful viral marketing messages, where success is defined as a positive return on Investment, marketers must:

Identify individuals with high social networking potential (SNP)
Communicate compelling information that induces them to purchase the marketer's offer
Communicate information that high SNPs are likely to pass on through their social network

Communication of information in media that can be easily forwarded such as Internet videos, text messages (SMS) can effectively augment word of mouth transmission of the information throughout social networks.

v t e Social networks and social media
Types	Personal Professional Sexual Value Clique Adolescent
Networks	Corporate social media Distributed social network (list) Enterprise social networking Enterprise social software Mobile social network Personal knowledge networking
Services	List of social networking services List of virtual communities with more than 1 million users
Concepts and theories	Ambient awareness Assortative mixing Attention inequality Interpersonal bridge Organizational network analysis Small-world experiment Social aspects of television Social capital Social data revolution Social exchange theory Social identity theory Social media and psychology Social media intelligence Social media mining Social media optimization Social network analysis Social web Structural endogamy Virtual collective consciousness
Models and processes	Account verification Aggregation Change detection Blockmodeling Collaboration graph Collaborative consumption Giant Global Graph Lateral communication Reputation system Social bot Social graph Social media analytics Social network analysis software Social networking potential Social television Structural cohesion
Economics	Affinity fraud Attention economy Collaborative finance Creator economy Influencer marketing Narrowcasting Sharing economy Social commerce Social sorting Viral marketing
Phenomena	Algorithmic radicalization Community recognition Complex contagion Computer addiction Consequential strangers Friend of a friend Friending and following Friendship paradox Influence-for-hire Internet addiction Information overload Overchoice Six degrees of separation Social media addiction Social media and suicide Social invisibility Social network game Suicide and the Internet Tribe Viral phenomenon
Related topics	Friendship recession Peer pressure Researchers User profile Online identity Persona Social profiling Viral messages Virtual community

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