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Alida (software company)

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(Redirected from Vision Critical) Canadian companies established in 2000
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Alida Inc.
Company typePrivate
IndustryMarket Research
Founded2000
HeadquartersToronto, Ontario, Canada
Area servedWorldwide
Key peopleEfrem Ainsley (CEO), Mary Kay Evans (CMO), Jeff Wasyliw (CFO), Jenna Dorman (CRO), Joe Finneran (Global Head of R&D), Tanya Jarrett (CPO)
ProductsResearch and Insights Platform
Websitehttps://www.alida.com/

Alida was founded as Vision Critical. in 2000 by Andrew Reid. Between 2020 - 2022 the company released over 200 new enhancements to its Total Experience Management platform.

In 2020, Vision Critical rebranded to Alida.

References

  1. El Akkad, Omar (2013). "Vision Critical Communications Inc". Profit Guide. Archived from the original on 13 June 2013. Retrieved 5 June 2013.
  2. "How Vision Critical sees the future of brand engagement | Washington Times Communities". 22 December 2013. Archived from the original on 22 December 2013. Retrieved 5 July 2023.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  3. "Vancouver-founded Vision Critical sheds name, rebrands as Alida". Business in Vancouver. Retrieved 5 July 2023.
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