| Vithala Rajeswara Rao | |
|---|---|
| Nationality | American |
| Title | Deane Malott Professor |
| Academic background | |
| Education | University of Pennsylvania University of Michigan University of Bombay Andhra University |
| Thesis | The Salience of Price in the Perception and Evaluation of Product Quality (1970) |
| Doctoral advisor | Paul E. Green |
| Academic work | |
| Discipline | Marketing |
| Institutions | Cornell University |
| Doctoral students | Irene Rosenfeld |
| Website | https://www.johnson.cornell.edu/Faculty-And-Research/Profile?id=vrr2 |
Vithala R. Rao is the Deane Malott Professor of Management and Professor of Marketing and Quantitative Methods at Samuel Curtis Johnson Graduate School of Management, Cornell University.
Books
- Applied Conjoint Analysis, 2014
- Applied Multidimensional Scaling: A Comparison of Alternative Approaches and Algorithms, (with P.E. Green), New York: Holt, Rinehart and Winston, Inc., 1972.
References
- "'Tips to the top' from alumna CEO Irene Rosenfeld - Cornell Chronicle". news.cornell.edu.
- London, James Quinn in New York and Amy Wilson in. "Irene Rosenfeld: Kraft Foods's chief executive has a history of high achievement".
- "Johnson at Cornell > Faculty And Research > Profile". Cornell.
- Living people
- Cornell University faculty
- Fellows of the American Marketing Association
- University of Michigan alumni
- University of Mumbai alumni
- Andhra University alumni
- University of Pennsylvania alumni
- Indian emigrants to the United States
- American marketing people
- Indian marketing people
- American academics of Indian descent
- American male writers of Indian descent