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Vyjayanthi Movies

Company type	Private
Industry	Entertainment
Founded	1974
Headquarters	Hyderabad, Telangana, India
Key people	C. Aswani Dutt Swapna Dutt Priyanka Dutt
Products	Films
Owner	C. Aswani Dutt
Subsidiaries	Swapna Cinema Three Angels Studio
Website	www.vyjayanthi.com

Vyjayanthi Movies is an Indian film production company established in 1974 by C. Aswani Dutt. It is one of the biggest film studios in Indian cinema producing prominently Telugu cinema. Vyjayanthi Movies is especially known for its big-budget productions with top movie stars. It is credited with producing some of the most iconic films in the industry.

Its subsidiaries, Swapna Cinema and Three Angels Studio, are run by Aswani Dutt's daughters, Swapna Dutt and Priyanka Dutt.

History

Founding

Aswani Dutt started his film career as an executive producer for a black and white film directed by K. Viswanath. He wanted to produce a film with his favourite actor N. T. Rama Rao (NTR) and approached him. Named by NTR, Vyjayanthi Movies commenced production, under the proprietorship of Aswani Dutt with the successful film, Eduruleni Manishi in 1975. The logo of the production house contains the image of NTR as Lord Sri Krishna, with a Sankha in his hand and Earth behind him.

Films and success

The production house went on to make films with the top most actors of Telugu cinema like NTR, ANR, Krishna, Sobhan Babu, Krishnam Raju, Chiranjeevi, and Nagarjuna. Many of the films produced by Vyjayanthi Movies were directed by K. Bapayya and K. Raghavendra Rao.

Vyjayanthi Movies produced several Telugu films like Agni Parvatam (1985), Jagadeka Veerudu Athiloka Sundari (1990), Indra (2002) which were very successful at the box-office. Vyjayanthi Movies introduced popular actors like Jr. NTR, Mahesh Babu, Ram Charan, Allu Arjun, and Nara Rohit to the Telugu cinema.

Vyjayanthi Movies had a successful run until it hit a rough patch with Sakthi in 2011. After this, Aswani Dutt took a seven-year hiatus. He produced Mahanati in 2018 which became one of the highest grossing films of the year.

Subsidiaries

Swapna Cinema

In 2014, Ashwini Dutt's elder daughter, Swapna Dutt, inherited Swapna Cinema from her father. Under this banner, Swapna and her sister, Priyanka Dutt produced Yevade Subramanyam. This was a big success story at the box office in 2015. In 2018, this banner produced a biopic on the late actress, Savitri. The biopic, titled Mahanati stars Keerthi Suresh, Dulquer Salmaan, Samantha Ruth Prabhu, and Vijay Devarakonda. It was critically acclaimed and highly successful at the box office.

Three Angels Studio

Aswani Dutt's younger daughter, Priyanka Dutt launched a new production house named Three Angels Studio in 2008. She produced her first film, Baanam (2009), through this company and introduced Nara Rohit to Telugu Cinema. The film was critically acclaimed, but did not do well at the box office. She then produced the anthology film Om Shanti in 2010. It stars Nikhil Siddhartha, Kajal Aggarwal, Bindu Madhavi and Navdeep.

Early Monsoon Tales

Swapna Dutt and Priyanka Dutt ventured into web series with the Nithya Menen starrer Kumari Srimathi (2023). The series that premiered on Amazon Prime has garnered positive reviews with a 7.2 rating on IMDb.

Shelved projects

After the success of Jagadeka Veerudu Athiloka Sundari (1990), Aswani Dutt wanted to do fantasy film highlighting the CGI. So a film titled Bhooloka Veerudu was started in the direction of Singeetam Srinivasa Rao with Chiranjeevi in the lead role. After completing two schedules, the project was shelved as they realised that they didn't have a proper story in hand and hence shelved the film.

Ram Gopal Varma narrated a story to Aswani Dutt which he liked. Varma was making Daud at that time and felt that the shooting of Daud might be stalled due to Sanjay Dutt's legal issues. So Varma narrated the story to Aswani Dutt and Chiranjeevi which they liked. Aswani Dutt started the project with Chiranjeevi as the lead in the direction of Ram Gopal Varma. After Sanjay Dutt's release, the shooting of Daud resumed. Then Aswani Dutt realised that the storylines for these two films are similar. As he was not comfortable in doing a film which had the same storyline to another film, he stalled the project.

Film production

Vyjayanti Movies

Swapna Cinema

Three Angels Studio

Early Monsoon Tales

Raghavendra Movie Corporation and United Producers

(Aswani Dutt, Allu Aravind, and K. Raghavendra Rao)

Siri Media Arts

(Aswani Dutt and Allu Aravind)

Sri Priyanka Pictures

Roja Art Productions

References

1. "Interview with Aswini Dutt by Jeevi". Idlebrain.com. 6 August 2003. Archived from the original on 3 September 2022. Retrieved 3 September 2022. Aswini Dutt, the man behind Telugu Cinema's one of the prestigious banners - Vyjayanthi Movies, is a senior most producer of Telugu film industry. He has produced blockbusters with all the stars of Telugu Cinema ranging from NTR to NTR.
2. ^ Mary, S. B. Vijaya (7 May 2020). "Celebrating 30 years of the Chiranjeevi-Sridevi Telugu blockbuster 'Jagadeka Veerudu Athiloka Sundari'". The Hindu. ISSN 0971-751X. Archived from the original on 13 October 2020. Retrieved 3 September 2022. Vyjayanthi Movies, known for big budget and lavish productions had a successful run, till it hit a rough patch with Shakti in 2011.
3. "Interview with Aswini Dutt by Jeevi". Idlebrain.com. 2 July 2002. Archived from the original on 3 September 2022. Retrieved 3 September 2022. Aswini Dutt, the man behind Telugu Cinema's one of the prestigious banners - Vyjayanthi Movies, is a senior most producer of Telugu film industry. He has produced blockbusters with all the stars of Telugu Cinema ranging from NTR to Jr. NTR.
4. "Interview with Aswini Dutt by Jeevi". Idlebrain.com. 17 August 2002. Archived from the original on 3 September 2022. Retrieved 3 September 2022.
5. First story about the inception of Vyjayanthi Movies presented by Rana | #VintageVyjayanthi, archived from the original on 4 September 2022, retrieved 4 September 2022
6. Journey Of Vyjayanthi Movies in Tollywood From 1974 To Till Now, archived from the original on 4 September 2022, retrieved 4 September 2022
7. Mary, S. B. Vijaya (7 May 2020). "Celebrating 30 years of the Chiranjeevi-Sridevi Telugu blockbuster 'Jagadeka Veerudu Athiloka Sundari'". The Hindu. ISSN 0971-751X. Archived from the original on 13 October 2020. Retrieved 9 August 2020.
8. "Aswini Dutt's daughter announces 2 projects". IndiaGlitz. 23 July 2009. Archived from the original on 26 July 2009. Retrieved 11 February 2012.
9. "Kumari Srimathi". 28 September 2023.
10. ^ "Interview with Aswini Dutt by Jeevi". Idlebrain.com. 17 August 2002. Archived from the original on 3 September 2022. Retrieved 3 September 2022.

External links

• Vyjayanthi Movies at IMDb
• Three Angels Studio at IMDb
• Ashwini Dutt at IMDb

• Film production companies based in Hyderabad, India
• Film production companies of India
• Mass media companies established in 1974
• Indian companies established in 1974
• 1974 establishments in Andhra Pradesh