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WSAW-TV

Wausau, Wisconsin United States
Channels	Digital: 7 (VHF) Virtual: 7
Branding	NewsChannel 7 MeTV Wausau (DT2) Fox WZAW (DT3) Central Wisconsin CW (DT4)
Programming
Affiliations	7.1: CBS 7.2: MyNetworkTV/MeTV 7.3: Fox 7.4: CW+
Ownership
Owner	Gray Television (Gray Television Licensee, LLC)
History
First air date	October 24, 1954 (70 years ago) (1954-10-24)
Former call signs	WSAU-TV (1954–1981)
Former channel number(s)	Analog: 7 (VHF, 1954–2009) Digital: 40 (UHF, until 2009) Translators: 57 & 42 W57AR/W42DH Sayner/Vilas County, WI
Former affiliations	DuMont (secondary, 1954–1956) ABC (secondary, 1954–1965) NBC (secondary, 1954–1966)
Call sign meaning	phonetically short for "Wausau, Wisconsin"; also similar to original calls
Technical information
Licensing authority	FCC
Facility ID	6867
ERP	72 kW
HAAT	373 m (1,224 ft)
Transmitter coordinates	44°55′14.2″N 89°41′28.7″W / 44.920611°N 89.691306°W / 44.920611; -89.691306
Translator(s)	W21DS-D 21 (UHF) Sayner/Vilas County, WI
Links
Public license information	Public file LMS
Website	www.wsaw.com
Satellite station
WYOW
Eagle River–Rhinelander, Wisconsin
City	Eagle River, Wisconsin
Channels	Digital: 28 (UHF) Virtual: 34
Programming
Affiliations	7.10: CBS 33.10: Fox 34.1: CW+
History
Founded	January 4, 1997
Former channel number(s)	Analog: 34 (UHF, 1997–2009)
Former affiliations	ABC (via WAOW, 1997–2021) Fox (NFL games, 1997–1999) CW+ (DT2, 2006−2021) Fox (DT3, via WFXS-DT, February−March 2009)
Call sign meaning	disambiguation of former parent station WAOW
Technical information
Facility ID	77789
ERP	70 kW 80 kW (application)
HAAT	163 m (535 ft)
Transmitter coordinates	45°46′29.9″N 89°14′56.1″W / 45.774972°N 89.248917°W / 45.774972; -89.248917
Links
Public license information	Public file LMS

WSAW-TV (channel 7) is a television station in Wausau, Wisconsin, United States, affiliated with CBS and The CW Plus. It is owned by Gray Television alongside low-power Fox affiliate WZAW-LD (channel 33). The two stations share studios on Grand Avenue/US 51 in Wausau; WSAW-TV's transmitter is located on Rib Mountain.

To serve the Northwoods area of Northern Wisconsin, it operates a digital fill-in translator in Sayner (W21DS-D) that also covers Eagle River. This station broadcasts on UHF channel 21 (also mapping to virtual channel 7) from a transmitter on Razorback Road in unincorporated Vilas County (north of Sayner). The low-power repeater also serves the western portion of Michigan's Upper Peninsula although the broadcasting radius is limited to Marenisco and Watersmeet.

History

The station launched on October 24, 1954, as WSAU-TV, a sister station to WSAU radio (550 AM) and the original WSAU-FM (95.5, now WIFC; the current WSAU-FM is on 99.9 FM). It was originally owned by two groups who merged their applications in hearing: the radio station and the Wisconsin Valley Television Corporation, a consortium of North-Central Wisconsin newspapers that also included the Wausau Daily Record-Herald. Channel 7 originally operated from the Plumer Mansion, a Richardsonian Romanesque-style building, that was located on North 5th Street in Wausau and torn down in 1972 one year after the station moved to its current home.

The Plumer Mansion's castle-like exterior and a suit of armor displayed in the mansion inspired the station's graphic designer, Sid Kyler, to design a medieval-style blackletter "7" logo along with an accompanying cartoon mascot, the fully armored knight "Sir Seven". The logo and mascot served as representations of the station for several decades. Wisconsin Valley expanded with WMTV in Madison and radio station WKAU in Kaukauna. In 1965, Wisconsin Valley purchased its first media holding outside of the state, KVTV in Sioux City, Iowa; as a consequence of doing business in other states, the firm renamed itself Forward Communications in January 1967.

Forward sold off WSAU and WIFC radio in 1980. Since the radio station retained the WSAU call sign, Forward immediately applied to change channel 7's call sign to the similar-sounding WSAW-TV. The WSAW-TV call sign became effective on March 8, 1981.

It has been affiliated with CBS since its beginning although the station did have secondary affiliations with DuMont (until that network expired in 1956), ABC (until WAOW signed-on in 1965), and NBC (until WAEO launched in 1966). On September 5, 2006, WSAW added MyNetworkTV to a second digital subchannel.

WSAW-TV shut down its analog signal, over VHF channel 7, at 11:55 pm on February 17, 2009, the original target date on which full-power television stations in the United States were to transition from analog to digital broadcasts under federal mandate (which was later pushed back to June 12, 2009); the station concluded its analog broadcasts with a sign-off message from Sir Seven. The station's digital signal relocated from its pre-transition UHF channel 40 to its analog era VHF channel 7. On April 2, 2011, WSAW became the first station in the market to broadcast local newscast in high definition. With the switch to HD came a revamp of their news set and new graphics, along with a return of Sir Seven as the station's mascot in a newly CGI-rendered form.

On July 1, 2015, Gray bought the non-license assets of the market's Fox affiliate WFXS-DT (channel 55, owned by Davis Television, LLC). Due to Federal Communications Commission (FCC) ownership restrictions, a new low-power station (WZAW-LD, channel 33) was established to become the area's Fox affiliate. All of WFXS's program streams including WFXS's existing virtual channel numbering were then moved to the low-power outlet. Subsequently, WFXS ceased broadcasting after nearly sixteen years on-the-air and its studios on North 3rd Street in Wausau were shut down.

In consenting to the interference that would be caused by WZAW operating under special temporary authority on channel 31 (the same RF channel as WFXS) rather than its licensed channel 33, Davis Television stated that it would return the WFXS license to the FCC for cancellation following the sale. In August 2015, WSAW launched a prime time newscast on the Fox outlet known as WZAW News at 9. This half-hour broadcast offers direct competition to WAOW's thirty-minute, weeknight-only news airing at the same time on its CW digital subchannel (which aired on WFXS before July 1, 2015).

On October 1, 2015, the station began using its new studio. It was the first upgrade in a decade and took months to finish. The new studio includes two new state-of-the art sets: one each for WSAW and WZAW. Eventually, the WZAW-LD simulcast on WSAW's third subchannel was upgraded to high definition to provide full-market access to Fox programming in HD.

News operation

WSAW presently broadcasts 22+1⁄2 hours of locally produced newscasts each week (with 4+1⁄2 hours each weekday, and two hours each on Saturdays and Sundays).

Technical information

The stations' signals are multiplexed:

Translators

References

1. "Facility Technical Data for WSAW-TV". Licensing and Management System. Federal Communications Commission.
2. "Facility Technical Data for WYOW". Licensing and Management System. Federal Communications Commission.
3. "TV Query Results -- Video Division (FCC) USA". transition.fcc.gov. Archived from the original on March 5, 2023. Retrieved March 5, 2023.
4. "Agree on Merger of TV Interests, WSAU Sale to Valley Television Corp". Wausau Daily Record-Herald. Wausau, Wisconsin. March 29, 1954. p. 1. Retrieved May 28, 2022 – via Newspapers.com.
5. "Site of the Plumer Mansion - Wausau, Wisconsin". wikimapia.org.
6. Behrens, Matt. "The History of NewsChannel 7". WSAW. Archived from the original on February 1, 2016.
7. "TV Corporation Has New Name". Wausau Daily Herald. Wausau, Wisconsin. January 9, 1967. p. 7. Retrieved May 28, 2022 – via Newspapers.com.
8. "FCC approval pending: Forward sells two local radio stations". Wausau Daily Herald. Wausau, Wisconsin. November 22, 1980. p. 3. Retrieved May 28, 2022 – via Newspapers.com.
9. ‹ The template below (FCC letter) is being considered for deletion. See templates for discussion to help reach a consensus. ›

   FCC History Cards for WSAW-TV

10. "Notification of Analog Signal Termination". WSAW. Archived from the original on June 15, 2009. Retrieved July 31, 2024.
11. Archived at the Wayback Machine: "WSAW Analog Signoff". YouTube.
12. "DTV Tentative Channel Designations for the First and the Second Rounds" (PDF). Archived from the original (PDF) on August 29, 2013. Retrieved June 26, 2024.
13. Levin, Phil. "NewsChannel7 Newscasts Now in HD". WSAW. Archived from the original on July 23, 2011.
14. DesRivieres, John. ""Sir 7" is Coming Back to Newschannel 7". WSAW. Archived from the original on July 23, 2011.
15. "Gray in 4 New Deals, Closes 3 Earlier Ones". TVNewsCheck. July 1, 2015. Archived from the original on March 5, 2023. Retrieved July 1, 2015.
16. Raff, Robert (June 9, 2015). "Interference Consent" (PDF). CDBS Public Access. Federal Communications Commission. Retrieved July 3, 2015.
17. Caldwell, Sean (October 1, 2015). "WSAW, WZAW debut new, state-of-the-art Wausau studios". WSAW-TV. Archived from the original on March 5, 2023. Retrieved March 5, 2023.
18. ^ "RabbitEars.Info". rabbitears.info.
19. ^ "Facebook". www.facebook.com.
20. ^ "TitanTV Programming Guide". Archived from the original on October 12, 2017. Retrieved September 17, 2023.

• From Transdiffusion: A look at WSAW from the early-1980s and how it compares to British television
• The history of channel 7

External links

• Official website
• The CW Central Wisconsin

1. https://www.rabbitears.info/market.php?request=station_search&callsign=776263#station

• CBS affiliates
• The CW affiliates
• Gray Television
• MeTV affiliates
• MyNetworkTV affiliates
• Quest (American TV network) affiliates
• Start TV affiliates
• Television channels and stations established in 1954
• Television stations in Wausau, Wisconsin