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WPCA

Waupaca, Wisconsin
Frequency	800 kHz
Branding	100.7 The Foundry
Programming
Format	Mainstream rock
Ownership
Owner	Donald Grassman and Keith Bratel (Tower Road Media, Inc.)
Sister stations	WDUX-FM
History
First air date	April 29, 1956 (as WDUX)
Former call signs	WDUX (1956–2020)
Call sign meaning	WauPaCA
Technical information
Licensing authority	FCC
Facility ID	36245
Class	B
Power	5,000 watts day 500 watts night
Transmitter coordinates	44°21′15.00″N 89°3′29.00″W / 44.3541667°N 89.0580556°W / 44.3541667; -89.0580556
Repeater(s)	100.7 W264DS (Waupaca)
Links
Public license information	Public file LMS
Webcast	Listen live
Website	waupacarocks.com

WPCA (800 AM) is a radio station broadcasting a Mainstream rock format. Licensed to Waupaca, Wisconsin, United States, the station is currently owned by Donald Grassman and Keith Bratel, through licensee Tower Road Media.

800 AM is a Mexican clear-channel frequency.

History

The station began broadcasting on April 29, 1956, under founding owner Dorothy Laird. Mrs. Laird was part of the Laird family, whose presence in broadcasting included patriarch Ben Laird owning Green Bay's WDUZ-AM & FM as well as stations in Upper Michigan and South Dakota. The station, at 800 kHz, started with a daytime operation of 500 watts, then later 1 kW. Around 1964, daytime power was increased to 5 kW, with a pre-sunrise power of 500 watts. Post-sunset authority was granted in 1987.

For many years, WDUX simulcast the contemporary music format of sister station WDUX-FM (92.7). At some point, "AM 800" would split from the simulcast and converted to a classic country format, at times either digitally-automated or carrying Dial Global's "Classic Hit Country" format.

In February 2020, Ben and Dorothy Laird's son, Bill Laird, would retire from broadcasting and sell WDUX and WDUX-FM to Tower Road Media, whose principal owners have stakes in other stations in Northeast Wisconsin and Iron Mountain, Michigan. By that May, when WDUX-FM would change formats from adult contemporary to classic hits, WDUX would temporarily leave the air to update its broadcast facilities. On July 13 at 4:20 p.m., the station returned to the air with a new call sign (WPCA), a new FM translator signal (W264DS, at 100.7 MHz) as Mainstream rock, rebranded as "100.7 The Foundry," a nod to the Waupaca Foundry.

References

1. "Facility Technical Data for WPCA". Licensing and Management System. Federal Communications Commission.
2. "WPCA Facility Record". United States Federal Communications Commission, audio division.
3. ^ "WDUX Sold as Laird Family Exits Broadcasting, from Northpine.com, 2/27/2020
4. "Waupaca Station Switches to Classic Hits After Sale," from Northpine.com, 5/20/2020
5. "New 'Hot Rockin' FM Station On The Air In Waupaca," from Northpine.com, 7/13/2020

External links

• 100.7 The Foundry Facebook
• Facility details for Facility ID 36245 (WPCA) in the FCC Licensing and Management System
• WPCA in Nielsen Audio's AM station database
• Facility details for Facility ID 202315 (W264DS) in the FCC Licensing and Management System
• W264DS at FCCdata.org

• Radio stations in Wisconsin
• Radio stations established in 1956
• 1956 establishments in Wisconsin
• Active rock radio stations in the United States