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WCOG

Greensboro, North Carolina United States
Broadcast area	Piedmont Triad
Frequency	1320 kHz
Programming
Format	Oldies
Affiliations	CBS News Radio
Ownership
Owner	Winston-Salem-Greensboro Broadcasting Company, LLC
Sister stations	WTOB WWBG
History
First air date	May 22, 1948 (76 years ago) (1948-05-22)
Former call signs	WCOG (1948–1985) WGLD (1985–1994) WWWB (1994–1996) WTCK (1996–1999)
Call sign meaning	Wonderful City of Greensboro
Technical information
Licensing authority	FCC
Facility ID	74203
Class	B
Power	5,000 watts
Transmitter coordinates	36°9′1.49″N 79°54′47.13″W / 36.1504139°N 79.9130917°W / 36.1504139; -79.9130917 (WCOG)
Translator(s)	105.3 W287GD (Greensboro)
Links
Public license information	Public file LMS
Webcast	Listen live
Website	wcogradio.com

WCOG (1320 kHz) is an AM radio station broadcasting an oldies format. Licensed to Greensboro, North Carolina, United States, the station serves the Piedmont Triad area. The station is owned by Winston-Salem-Greensboro Broadcasting Company, LLC. WCOG used to be a sports affiliate of Curtis Media Group but was sold in March 2021.

History

WCOG went on the air on May 22, 1948. Throughout the 1960s and 1970s, the station had a top 40 format. Dusty Dunn, Bob Dayton, Scott Derringer, John "Johnny C" Coffman and other DJs played a mix of music that might have included Led Zeppelin, Otis Redding, The Drifters and Janis Joplin. Al Troxler "ruled the airwaves" from above Sky Castle Drive-In on High Point Road.

While attending the University of North Carolina at Chapel Hill, Rick Dees worked for WCOG in 1969, and 1970, when the station was owned by Thoms Broadcasting based in Asheville, North Carolina. Dees left WCOG and worked at WTOB in Winston-Salem and WKIX in Raleigh, when those stations were owned by Southern Broadcasting.

By 1981, WCOG was a country music station. On March 18, 1985, the station changed its call sign to WGLD, and its format to beautiful music. A few years later, WGLD changed to satellite-delivered oldies; in 1989, this gave way to an adult standards format provided by the AM Only service. In 1994, the call letters changed to WWWB, and the format to talk radio, WWWB later simulcast WMFR. In 1996 the station changed again to WTCK, "The Ticket", and a sports talk format. The WMFR simulcast returned two years later, after WKEW dropped its talk format for Radio Disney.

In 1999, Truth Broadcasting changed the format to Christian talk and returned to using the callsign WCOG. The new format included Billy Graham, Franklin Graham, Charles Stanley and James Dobson. WTOB aired the same programming.

On October 2, 2000, WCOG began telling listeners to switch to WTRU. Late in 2000, the announcement came that Truth Broadcasting would move the Radio Disney affiliation from WKEW to WCOG.

The Walt Disney Company bought WCOG in 2005, which meant more community involvement and visibility for the station. Disney subsequently decided to sell its smaller-market Radio Disney stations, and took WCOG and five other stations off the air on January 22, 2010. A sale to Curtis Media Group was announced on March 9, upon taking over, Curtis relaunched the station July 15, with a return to sports talk.

In March 2021, WCOG was purchased by Winston-Salem-Greensboro Broadcasting Company, LLC, and converted back to music. It became its own locally owned station in June 2021, broadcasting oldies. Local news, and CBS News Radio and local information has returned to WCOG. WCOG added an FM translator at 105.3 in December 2021, call sign W287GD licensed to Greensboro, North Carolina.

Translator

References

1. ^ "Call Sign History (WCOG)". Retrieved June 10, 2010.
2. ^ Alexandrea Ravenelle, "New Owners Resurrect WCOG Radio," Greensboro News & Record, June 3, 1999.
3. "Facility Technical Data for WCOG". Licensing and Management System. Federal Communications Commission.
4. ^ Broadcasting Yearbook 1981 (PDF). 1981. p. C-169. Retrieved March 9, 2010.
5. "Triad Radio Is No Fan of Limp Bizkit," Greensboro News & Record, December 7, 2000.
6. Britt, Grant (April 18, 2019). "Billy "Crash" Craddock to perform at High Point Theatre in High Point". News & Record. Retrieved May 9, 2019.
7. "NAB Award Winner—Rick Dees" (PDF). Radio Journal. No. Special NAB Convention Issue. April 2007. Archived from the original (PDF) on March 26, 2009. Retrieved March 24, 2009.
8. Bradley Johnson, "Aiming for an Audience," Greensboro News & Record, July 20, 1987.
9. Jeri Rowe, "WTCK to Drop Sports-Talk Format," Greensboro News & Record, July 30, 1998.
10. "'Missionary' Finds His Field on Triad AM Radio," Greensboro News & Record, July 8, 1999.
11. "Station Owners Ponder Format Options," Greensboro News & Record, October 5, 2000.
12. "Dillon Fence Reunites for N.C. Performances," Greensboro News & Record, December 21, 2000.
13. "The Walt Disney Company Takes Ownership of Local Radio Disney WCOG AM 1320". dBusiness News. July 29, 2005. Retrieved March 4, 2010.
14. "Radio Disney Takes Six Stations Silent". All Access. January 28, 2010. Retrieved March 9, 2010.
15. Zucker, John W (January 26, 2010). "Notification of Suspension of Operations / Request for Silent STA". CDBS Public Access. Federal Communications Commission. Retrieved March 9, 2010.
16. "Curtis Media buys Greensboro "Radio Disney" affiliate WCOG (1320)". Radio-Info.com. March 9, 2010. Retrieved March 9, 2010.
17. "Curtis Forms Triad Sports Network". Radio Ink. July 14, 2010. Retrieved July 19, 2010.

External links

• Facility details for Facility ID 74203 (WCOG) in the FCC Licensing and Management System
• WCOG in Nielsen Audio's AM station database
• FCC History Cards for WCOG
• W287GD at FCCdata.org

• 1948 establishments in North Carolina
• Former subsidiaries of The Walt Disney Company
• Mass media in Greensboro, North Carolina
• Oldies radio stations in the United States
• Radio stations established in 1948
• Radio stations in Piedmont Triad